Acquia is a leader in the digital experience platform (DXP) market, & the only truly Open DXP. Being an Open DXP is Acquias pledge to a brighter digital tomorrow. It's part of our mission to shape a digital future that is safe, accessible, & available to all users without restrictions. We provide the world's most ambitious brands with products to embrace innovation & create customer moments that matter & the freedom to build tomorrow on their terms. 

Headquartered in Boston, we have been named one of North Americas fastest growing software companies by Deloitte & Magazine, rated a leader by industry analysts, & named the 2024 #6 Best Places to Work in the U.S. by Builtin. We are Acquia. We are building for the future & we want you to be a part of it!

Overview

Acquia is seeking a strategic & results-driven Partner Marketing Manager to spearhead partner marketing efforts in the Americas region. This role is pivotal in developing & executing strategies to drive pipeline growth, amplify brand visibility, & fortify relationships with channel partners. Working closely with sales, field marketing, cross-functional teams, & executive leadership, the Partner Marketing Manager will ensure alignment with business objectives while maximizing the impact of partner initiatives.

Acquia has an expanding marketplace of partners & partner solutions that require the right individual to positively impact the next wave of Acquias growth. The Partner Marketing Manager will have a direct impact on a partners entire experience & journey with Acquia from recruitment, engagement & enablement. Areas of focus will include communications & brand activations, strategic partner planning, alignment to Acquia's long-term goals, all the while fostering a positive, performance-based culture that showcases a partners many contributions.  

Areas of Focus:

• Agile communication strategies & marketing playbooks that excite Partners with Acquias product, market, & community dynamics.
• Engagement across a partners entire journey with Acquia, inspiring them to maximize their contributions to deal referrals, pipeline creation, & Acquias brand.
• Annual & quarterly planning with strategic partners that align & scale Acquia's long-term strategic objectives.
• Operationalized marketing drivers using systems & partner data to engage a large, growing & diverse channel at scale.
• Maintain a performance-based culture that showcases a partners holistic contributions to Acquia & our shared customer success.

Job Requirements:

• Develop & execute comprehensive partner marketing strategies & plans aligned with sales objectives & overall business goals in the Americas region.
• Collaborate with select channel partners to create co-marketing programs, campaigns, & initiatives that drive demand generation & accelerate pipeline growth.
• Optimize & operationalize the entire partner journey with market & campaign readiness programs in order to drive effective brand & growth strategies for partners at every stage of maturity.
• Support partner recruitment programs by aligning ideal partner profiles & targets to existing demand creation programs.
• Drive partner engagement through 1:many digital programs & utilize self-service tools like the Acquia Partner Portal (Powered by AllBound) & the Acquia Partner Help Desk.
• Support partner enablement efforts & cross-functional collaboration with the partner enablement & operations teams & all of marketing.
• Act as the primary liaison between Acquia & channel partners, providing guidance, support, & resources to ensure successful execution of joint marketing activities.
• Drive partner enablement efforts, including the development of marketing collateral, training materials, & other resources to empower partners to effectively market Acquia solutions.
• Utilize data & analytics to track the performance of partner marketing programs, measure ROI, & optimize strategies for maximum impact.
• Cultivate strong relationships with key partners, fostering a collaborative & mutually beneficial partnership ecosystem.
• Stay informed of industry trends, competitor activities, & market dynamics to identify new opportunities for partnership growth & expansion.

What youll need to be successful:

• Bachelors degree in Marketing, Business Administration, or related field; advanced degree preferred.
• Minimum of 5 years of experience in partner marketing or channel marketing roles, preferably in the technology or software industry.
• Proven track record of success in developing & executing partner marketing strategies that drive pipeline growth & revenue.
• Strong understanding of channel partner dynamics & experience working with a diverse partner ecosystem including VAR, ISV & Reseller partnerships
• Excellent communication, interpersonal, & relationship-building skills, with the ability to collaborate effectively with internal & external stakeholders.
• Proficiency in leveraging data & analytics to inform decision-making & measure performance.
• Strategic mindset with the ability to think creatively & identify opportunities for partnership growth & expansion.
• Willingness to travel as needed.

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

Interested residents of Colorado may contact NA-recruiting@acquia.com as it relates to regulation C.R.S. 8-5-201. Information regarding benefits are linked here.