The role

Join us in shaping the future of a global company by turning customer insight into strategic direction. As a Senior UX Researcher & Strategist on our Insight & Experience Innovation team, youll collaborate cross-functionally to shape product & service direction, de-risk high-ambiguity bets, & advocate for the user's voice across HelloFresh Group.

You will design & lead research & strategy projects that unearth meaningful insight & translate it into clear direction for what we should build next. Your work will transform assumptions into evidence-backed opportunities & concepts, making an immediate & lasting impact on our customers & our company.

To succeed in this role, youll bring a mixed-methods research toolkit, experience applying it in digital product environments, & a strong strategic lens. You know how to build confidence in ambiguous spaces, influence senior stakeholders, & build advocacy for the customer across the organization.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills & we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role, we would really like to learn more about you.

About the team

The Insight & Experience Innovation (IXI) practice is a multidisciplinary & global team of UX Research Strategists & Research Operations Specialists. We sit within HelloFresh group's UX organization which is composed of researchers, writers, & designers. Together, we enable the organization to respond with agility & ease to ever-shifting customer needs & company priorities, empowering our colleagues with information & tools to make well-informed decisions.

What youll do

• Lead strategic research initiatives: Own end-to-end research & strategy work streams, from scoping through execution to insight delivery & application, balancing primary, secondary, qualitative & quantitative methods.
• Shape experiences across the ecosystem: Partner with product, design, marketing, operations, & business teams to understand & shape experiences across the full customer & service ecosystem.
• Discover new opportunity spaces: Lead generative, future-facing research to uncover unmet needs, system-level tensions, & new opportunity areas beyond existing product roadmaps.
• Apply rigorous, strategic methods: Select & apply generative, evaluative, & concept-testing methodologies with a strategic lens, prioritizing opportunity discovery & desirability validation over late-stage usability testing.
• Synthesize & activate insight: Translate research into strategic narratives, opportunity frames, & future-state strategies, & drive alignment through well-designed, insight-led workshops & co-creation sessions.
• Prototype concepts & strategies: Create & prototype concepts, value propositions, & service scenarios to evaluate desirability & provide direction for product & service development.
• Champion the user: Promote user-centric thinking in teams & ensure the customer experience remains at the forefront of product & service decisions.
• Partner with senior stakeholders: Act as a thought partner to senior stakeholders, challenging assumptions, reframing problem spaces, & shaping strategic priorities with evidence.

What youll bring

• Lead strategic research initiatives: Own end-to-end research & strategy work streams, from scoping through execution to insight delivery & application, balancing primary, secondary, qualitative & quantitative methods.
• Shape experiences across the ecosystem: Partner with product, design, marketing, operations, & business teams to understand & shape experiences across the full customer & service ecosystem.
• Discover new opportunity spaces: Lead generative, future-facing research to uncover unmet needs, system-level tensions, & new opportunity areas beyond existing product roadmaps.
• Apply rigorous, strategic methods: Select & apply generative, evaluative, & concept-testing methodologies with a strategic lens, prioritizing opportunity discovery & desirability validation over late-stage usability testing.
• Synthesize & activate insight: Translate research into strategic narratives, opportunity frames, & future-state strategies, & drive alignment through well-designed, insight-led workshops & co-creation sessions.
• Prototype concepts & strategies: Create & prototype concepts, value propositions, & service scenarios to evaluate desirability & provide direction for product & service development.
• Champion the user: Promote user-centric thinking in teams & ensure the customer experience remains at the forefront of product & service decisions.
• Partner with senior stakeholders: Act as a thought partner to senior stakeholders, challenging assumptions, reframing problem spaces, & shaping strategic priorities with evidence.
• Use AI thoughtfully in research & strategy: Integrate AI tools in the research & innovation process to accelerate exploration & synthesis, while applying a critical lens to ensure rigor, validity, & nuanced human insight.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, & a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box & office meals.
• Invest in your growth with a German language learning budget, & access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, & working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace & Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks & possibilities!

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