Role Description
As a Product Marketing intern focused on Market & Competitive Intelligence (MCI), you will support key MCI programs for Dropbox products. With millions of users across the globe, Dropbox has an incredibly diverse customer base & sits in a category that supports everyone from entrepreneurs to enterprise businesses. We are constantly looking for ways to better understand customer needs & how best to stand out to those who need our tools the most.
This is an exciting opportunity to assist a senior team member & gain hands-on experience in developing market & competitive insights, to differentiate Dropbox against our competitors, guide decision making, & contribute to Product Market Management (PMM) areas including positioning & messaging, go-to-market (GTM) strategy, product roadmap & sales enablement. You will get exposure to a broad group of teams & work closely with Marketing, Product, Sales, & Strategy & Operations.
Responsibilities
Market & Competitive Intelligence Support:
- Assist the Senior Market & Competitive Intelligence (MCI) Manager in collecting & analyzing data related to competitors' strategies, products, & market positioning
- Contribute to the synthesis of competitor movements into CI newsletters, alerts, & executive reports
- Conduct in-depth technical research on tier 1 competitors using various methodologies
Strategic Contribution:
- Aid in building & maintaining a comprehensive understanding of Dropbox's market & competitive landscape, including trends & Dropboxs strengths/weaknesses
- Provide insights to influence positioning, messaging, go-to-market (GTM) strategy, product roadmap, & special projects
Cross-Functional Collaboration:
- Collaborate with internal teams, including marketing, product, sales, revenue enablement, & leadership, to effectively gather & communicate Market & Competitive Intelligence findings
- Support continued effort to formalize & standardize insight sharing across the organization
Battlecard & Competitive Asset Development:
- Support the creation & updating of competitive battlecards & associated messaging for sales & campaign content
- Assist in building competitive collateral that simplifies technical & product details for easy consumption by non-technical audiences
Sales Cycle Support & Enablement:
- Collaborate with Sales Operations to gather & analyze competitive data at various stages of the sales cycle
- Contribute to sales enablement initiatives for all field-facing teams within Dropbox
Requirements
- Currently pursuing a Bachelors degree in Marketing, Communications, Business, Economics or other related field graduating in
- Demonstrates a strong growth & analytical mindset to deliver research & recommendations on various MCI initiatives (both strategic & responsive to real-time events)
- Excellent written & verbal communication skills, with ability to clearly articulate impact & work cross-functionally across multiple internal teams
- Self-starter, with a passion for research & analysis, & compiling insights into a compelling point of view for company stakeholders
- Collaborative & agile mindset to manage multiple projects with team members across the company
- Deep Interest in the tech industry, including market trends, innovation, & key competitors in the space
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