About The Team:

As the Growth Strategy Go To Market Senior Manager, you will oversee both UK meal kit brands, HelloFresh & Green Chef, managing go to market execution of cross functional campaigns that attract & convert new & former audiences. Working directly with the Growth Director & key marketing stakeholders will take a crucial role in shaping & delivering campaigns, serving as a link between the Brand, Growth & Product, by ensuring alignment of expectations, goals are set & activations deliver maximizing impact for the business. 

This is an exciting opportunity for the right candidate to play a pivotal role in driving the next phase of growth for a category disruptor, to elevate & deliver fully integrated campaigns across the customer journey.

What You Will Be Doing:

• Full funnel execution: Reporting into the Director of Growth & collaborating with Brand & Product teams, youll be responsible for leading the end to end development, management & execution of Go to Market campaigns, notably; peak, brand partnerships, strategic influencer & product launches, for both active & prospects to maximize value through seamless execution across the marketing mix 
• Drive Cross-Functional Impact: Collaborate with Brand, Marketing Analytics, Discounts, Partnerships & Retention to create holistic go-to-market strategies that fuel growth across owned channels 
• Data-led decision making: Bring together performance data to monitor & analyze campaign performance, & derive insights for future launches & campaigns to maximize CVA for the business 
• Product Marketing: Develop & execute the growth focused product marketing strategy (including proposition & execution strategy) for new & existing products, with the goal of driving new customer acquisition & reactivations by leveraging product developments 
• Strategic Influencers: Execute Strategic Influencers campaigns, from sourcing & negotiation to planning & execution leveraging best practices to drive impact for the UK business 
• Conversion Rate Optimisation: Work with the Central Tech & Paid marketing team to develop & deploy a roadmap that improves conversion rates across the marketing funnel by testing Landing Page formats, messaging & creative concepts to drive performance
• Customer Champion: Become the UK owner on devising & executing strategies to increase penetration in high quality segments, working with strategy teams to generate a deep understanding of target customer & channel owners to unlock growth opportunities in new & existing channels
• Champion Innovation & Growth: Identify & capitalize on emerging marketing channels, trends, & customer insights to drive incremental growth.
• Team Leader: Be a key contributor to the UK Marketing team, working closely with the UK Marketing to champion a culture of collaboration, continuous improvement & customer centricity across all our Marketing practices, cultivating a sense of community that drives team engagement & performance

Who You Are:

• Excellent program management - Comfortable leading multiple  
• Proven track record of success in a Marketing / Strategy / Transformation role, from a D2C business, ideally within the e-commerce or food industry. Experience in subscription businesses is a plus.
• Strategic thinker with the ability to develop & execute growth strategies that drive results.
• Experience managing large marketing budgets & delivering against financial targets.
• Ability to thrive in a fast-paced, dynamic environment & effectively manage multiple priorities.
• Innovative mindset passion for ideating & testing new channels, growth hacks, & data-driven marketing strategies. 
• Customer centricity - Someone who understands how to leverage customer insight as a springboard of marketing initiatives & actions to unlock growth.
• Hands-on yet strategic thrives in high-growth, high-accountability environments, with the ability to zoom in & out as needed. 
• Executive-level leadership skills able to influence at the C-suite level & drive cross-functional collaboration, with exceptional communication & interpersonal skills.
• Strong analytical & commercial acumen excellent analytical skills with a data-driven approach to decision-making.

What you will get in return:

70% off HelloFresh or Green Chef boxes
Company pension scheme
Gym membership
Bupa private medical insurance (including dental & family cover options)
Electric vehicle scheme
Mental health first aiders & an employee assistance programme
Dog friendly office! (London site only)
Nursery support scheme
Cycle to work scheme
Group Life Assurance

Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London

Hybrid Working Policy
We offer a hybrid working policy for eligible roles, allowing flexibility to work from home & in the office. For more details on eligibility & how this applies to the role you're applying for, please consult with your recruiter.