Were looking for an experienced & deeply passionate marketing leader to join a new publishing leadership team for one of Riots upcoming R&D titles. As the Director, Brand Management you will play a key role in establishing a new brand, developing a successful GTM, & directing marketing for a live-service global game. You & the other members of the publishing leadership team will also take on the task of designing & building the team itself. You will report directly to the games Publishing Leada member of the games leadership teamoffering you opportunities to deeply collaborate in the development process.

Youll develop & contribute to strategies at the highest altitudes while also employing curiosity & insights to better understand players & continuously optimize how the team works. Youre nimble, solutions oriented & highly skilled at navigating ambiguity. You must be an effective communicator & relationship building as you will be asked to work with agencies, console partners, brand partners, & central partner teams within Riot.

As the games brand & marketing lead will be responsible for both global marketing strategy & global marketing outcomes, it will be critical that you connect the dots between delivering amazing player outcomes & what must be true within your scope to make those real. Taking on an owner operator mentality as you flex between doing & leading will be critical in delivering this game to market. 

Responsibilities: 

• Lead the GTM efforts for the launch & live service of an upcoming game
• Design a bespoke team that delivers both a new product to market & runs live service marketing, must have a launch is the start mentality
• Accountability to the game leadership team for players perception of the brand & product marketing outcomes
• Contribute to the teams understanding of how to successfully deliver value to global PC & console players
• Manage relationships with external agencies with a focus on driving work that delivers authenticity & player outcomes
• Set top-level KPIs for marketing efforts, work with partner teams to develop measurement plans, guide marketing research, & enhance the team's collective knowledge of our future audience & landscape.
• Ensure that all marketing programs are aligned with goals, target audience, & core brand strategy for the game & aligned to the vision of the portfolio, drive demonstrable ROI & continuously optimizing for best outcomes
• Guide successful execution of campaign & initiative development within the team - ensuring outstanding creative experiences that deliver incredible player experiences & challenge best-in-class standards for marketing across the industry.
• Develop global strategies while also partnering with regional team members to develop local culturally relevant translations of the global strategy
• Build relationships & collaborate with senior leaders of marketing & partner organizations (esports, entertainment) to contribute to agreement on product priorities, discipline standards, & career growth

Required Qualifications: 

• A passion for delivering value to players
• 10+ years of experience leading successful brand teams in video games throughout all stages of the production lifecycle of a product including at least 8 years of people management experience.
• 5+ years of experience working with executive management & leading cross-functional marketing teams of creative, media, channels, insights, social, influencer & PR 
• 5+ years of experience working with global teams, global mindset & strong awareness of regional/cultural landscape differences & similarities.
• Deep experience in brand strategy & bringing together various disciplines of marketing into holistic campaigns.
• Deep understanding of how to distribute brands, stories, & IP in todays media landscape
• Experience shipping AAA games on PC & console
• Experience setting & driving teams towards a cohesive vision 
• Experience working on cultural brands that serve passionate audiences
• Deep understanding of cultural trends across entertainment, fan & youth culture
• Intimate knowledge of the fast-moving global games marketing landscape, current competition, innovations & trends, ever evolving player expectations & how they impact our business
• Must be excited about getting into deep engagements with our players & being able to both set expectations with them & respond in empathetic ways to the changing demands of those that spend hours of their time with their friends in our universe.

For this role, you'll find success through craft expertise, a collaborative spirit, & decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, & your personal relationship with games. If you embody player empathy & care about players' experiences, this could be your role

Our Perks:

Riot focuses on work/life balance, shown by our open paid time off policy & other perks such as flexible work schedules. We offer medical, dental, & life insurance, parental leave for you, your spouse/domestic partner, & children, & a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games & experiences that make it better to be a player. Whether youre working directly on a new player-facing experience or youre supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, were better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, were looking forward to your application.

Its our policy to provide equal employment opportunity for all applicants & members of Riot Games Riot Games makes reasonable accommodations for handicapped & disabled Rioters & does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal & state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state & local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, & the Washington Fair Chance Act.

Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:

• Safeguarding confidential & sensitive Company data
• Communication with others, including Rioters & third parties such as vendors, and/or players, including minors
• Accessing Company assets, secure digital systems, & networks
• Ensuring a safe interactive environment for players & other Rioters

These duties are directly related to essential operations, safety, trust, & compliance obligations within our organization. Please note that job duties may evolve based on business needs & additional responsibilities may be assigned as necessary to maintain operational efficiency & security.