As a Marketing Science Senior Analyst, you'll be sleuthing through piles of data to uncover valuable insights that inform our strategies & drive our digital customer experiences to success. You'll be the master of metrics, turning numbers into narratives that guide our clients & customers on their digital journeys. If you're a data wizard with a knack for storytelling & a passion for all things digital, this role is for you!

You bring 3 to 5 years of experience, leading marketing science deliverables across a broad range of initiatives including measurement & strategy, tracking implementation, reporting & visualization, testing & evaluation, data integration, & statistical modeling. You have experience using data analytics to recommend solutions to improve digital marketing performance, enjoy collaborating with others, & are capable of directly communicating business insights to clients through logical, easy to understand stories.

You will:

• Lead the ideation, development, & execution of measurement strategies & frameworks to track website & app performance
• Dive deep into digital data oceans, analyzing website traffic, user behavior, & campaign performance with the finesse of a seasoned detective.
• Use analytics tools like Adobe Analytics & Google Analytics to create interactive & compelling dashboards & reports that provide clients actionable insights.
• Work closely with cross-functional teams to ensure that data is integrated effectively into campaigns & strategies.
• Conduct A/B tests & other experiments to identify opportunities for improvement
• Collaborate with our creative & strategy teams to uncover hidden gems in the data, turning insights into actionable recommendations that fuel our clients' success.
• Present your findings with flair, transforming complex data sets into compelling stories that captivate clients & colleagues alike.
• Develop & implement advanced statistical models & machine learning algorithms to solve business problems & optimize processes.
• Focus on developing expertise in app measurement & strategy, involving the analysis of app-related data to uncover insights, optimize performance, & drive strategic decisions.
• Be responsible for devising strategies to enhance the user experience, improve app functionality, & analyze in-app survey results using NLP (natural language processing) & AI tools.
• Create & maintain data pipelines & visualizations using tools like Tableau or Power BI.
• Challenge the status quo, looking for ways to continuously improve.
• Mentor & support junior team members including Analysts & Associate Analysts.
• Work with AI tools to automate analysis & reporting.

You have:

• A Bachelor's or Masters degree in a relevant field (Statistics, Mathematics, Computer Science, or Business).
• 3-5 years of experience in digital analytics, with a proven track record of unraveling data mysteries & driving actionable insights.
• Proficiency in data visualization tools like Tableau or Power BI. Tableau experience a plus.
• Expertise in web analytics platforms such as Adobe Analytics & Google Analytics, because knowing your bounce rate from your conversion rate is kind of a big deal. Adobe Analytics experience is a plus.
• Experience with tag management platforms (GTM, Adobe Launch, Tealium, etc.,) & one or more testing platforms (Optimizely, Adobe Target, etc.).
• Strong analytical skills paired with a creative mindset, because crunching numbers is cool, but turning them into stories is even cooler.
• Excellent communication skills, both verbal & written, because even the most brilliant insights are worthless if you can't articulate them to others.
• Expertise in with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science & statistical programming, testing & personalization, data visualization, analytics tool implementation.
• Experience with Python, R, SQL, or other business-relevant statistical programming language.
• Experience working within AWS infrastructure (Redshift, S3.) & Google Cloud Platform (GCP)
• High problem-solving skills to move projects forward by actively removing barriers & defining next steps even during ambiguity.
• An understanding of the media landscape, including the ability to determine which channels are most appropriate based on business objectives, & experience using the data to make recommendations.

What We Offer

Global maternity & parental leave
Competitive benefits packages
Vacation, compassionate leave, wellness days, & flex days
Six free therapy sessions through Therify
Access to online services for families & new parents
Hybrid work options
Extensive winter holiday office closures
Summer Fridays (off at 3:00 PM local time every Friday)
Diversity & Inclusion Board with 12 affinity groups
Funding towards internal learning & development
Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, & employee experience possible! CM new hires & employees are the future of our organization, & we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning

Improve collaboration & team relationships.

Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.