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Glossier // personal beauty brand
 
New York City    Posted: Wednesday, October 09, 2019
 
   
 
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JOB DETAILS
 

Overview:

Glossier is building its in-house Consumer Insights & research function. This role will report directly to the head of the Consumer Insights function, & presents a rare opportunity to help develop a group that drives critical business decision making.

We are looking for a passionate, talented, & curious Consumer Insights Lead to help translate business goals into tangible, data-driven insights. The team conducts custom quantitative & qualitative research to obtain a nuanced, rich understanding of the market, Glossiers existing customers, & future consumers.

  • The vast majority of research is owned, programmed, & analyzed in-house with minimal reliance on outside vendors. The Consumer Insights Lead will be hands-on from research ideation, to reporting & socialization.
  • Ad hoc research includes concept & name testing, segmentation, pricing, & trial/usage studies.
  • On-going work includes customer post-purchase insights, brand health tracking, & value proposition/messaging validation

6 Month Accomplishments:

  • Own the day-to-day management of always on research (i.e. brand health tracking, post-purchase research)
  • Take first pass at survey design, questionnaire development, audience & sample plan, & data analysis & reporting
  • Will have a seat at the table for cross-functional conversations with internal clients & stakeholders
  • This person will also manage syndicated data sources & tools, including syndicated data subscriptions & social listening tools.
  • Partner cross-functionally with teams ranging from Product Development & Marketing, New Business, International, & even senior leadership to design

12+ Month Accomplishments:

  • Own timelines & communication with research stakeholders
  • Lead the development & presentation of reports that communicate key insights, action items, & recommendations in a clear, crisp way
  • Continued accomplishments from 6 months

The Ideal Candidate

  • Is inclusive, courageous, discerning, curious, & devoted the the customer
  • Has experience translating business objectives into quantitative, qualitative, & multi-stage research plans. Research vendor/agency background strongly preferred.
  • Has strong experience in personally managing both the upfront (designing research plans, writing surveys & logic, & designing sampling plan) & backend (analysis plans, weighting, data analysis) of research, rather than passing research of to a vendor. A track record for managing a high volume of quantitative research studies.
  • Has the ability to digest multiple research touchpoints & deliver clear, actionable stories for cross-functional partners & teams.
  • Has a strategic mindset rooted in a tenacious need to ask ...but why?
  • Is independent, adaptable, comfortable working in fast-paced organization, & eager to learn (no job too big, no task too small).
  • Expert in Microsoft Excel, Powerpoint. SPSS or SQL experience preferred.
  • Experience in self-service research tools (i.e. Qualtrics)
 
 
 
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