Rithum is the worlds most trusted commerce network, accelerating how brands, suppliers, & retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands & retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings & enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, & delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

We are seeking a highly skilled & experienced professional to join our team as a B2B Senior Manager, Global Marketing Automation. In this role, you will play a key leadership role in optimizing our marketing operations & driving global marketing automation initiatives. As an automation strategist you will be working alongside team members to help build, measure, optimize & scale our marketing programs to drive growth. In this role, youll be responsible for supporting the evaluation of existing marketing journeys, supporting demand generation & integrated marketing campaigns, informing strategic planning, & enhancing overall marketing process, technology, & workflow.

Responsibilities

• Marketing Automation Strategy:
  • Develop & implement a global marketing automation strategy aligned with organizational goals.
  • Lead efforts to leverage marketing automation for demand generation, lead nurturing, & customer engagement.
• Team Leadership:
  • Manage 2 direct reports & mentor them in inbound marketing strategy.
  • Foster a collaborative & innovative team culture.
• Campaign Automation:
  • Design, build, & execute automated marketing campaigns to drive lead generation, customer retention, & revenue growth.
  • Utilize marketing automation platforms to enhance the effectiveness of targeted marketing initiatives.
• Platform Management:
  • Oversee the selection, implementation, & management of marketing automation platforms.
  • Ensure seamless integration with other systems & tools used across the organization.

• Data Management:
  • Maintain the integrity of marketing databases, ensuring data accuracy, compliance with data protection regulations, & proper segmentation.
• Analytics & Reporting:
  • Implement robust analytics & reporting mechanisms to measure campaign performance & key performance indicators (KPIs).
  • Provide actionable insights to drive continuous improvement.
• Process Optimization:
  • Continuously evaluate & optimize marketing automation processes to enhance efficiency, scalability, & overall effectiveness.
• Collaboration:
  • Collaborate with cross-functional teams, including marketing, sales, & IT, to ensure alignment on marketing strategies, goals, & lead management processes.
  • Collaborate with department leaders on vision setting & taking ownership of technical development, program execution, reporting, testing & optimization.
• Training & Development:
  • Provide training & support to marketing teams to enhance their understanding & utilization of marketing automation tools & best practices.
• Budget Management:
  • Manage the budget for marketing automation tools, technologies, & related resources.
• Industry Awareness:
  • Stay updated on industry trends & advancements in marketing automation, evaluating their potential impact on the organization.
• Quality Assurance:
  • Implement quality assurance processes to ensure accurate & consistent execution of marketing campaigns.
• Compliance:
  • Ensure compliance with data privacy regulations, marketing standards, & industry best practices.
• Strategic Planning:
  • Contribute to the development of the overall marketing strategy, aligning marketing automation efforts with broader organizational goals.
• Vendor Management:
  • Build & maintain relationships with marketing technology vendors, staying informed about product updates & enhancements.

Qualifications 

Minimum Qualifications  

• 5+ years of experience in marketing automation roles, with a focus on global initiatives.
• Proven experience managing & leading a team.
• In-depth knowledge of marketing automation platforms, such as Salesforce as a CRM, 6Sense, Adobe Marketo Measure/Bizible, Adobe Marketo Engage, & Google Analytics.
• Experience in understanding the flow of new data pipelines into Marketo and Salesforce.
• Experience in B2B, or regulated industries.
• Experience owning email programs at all levels from strategic planning through coding templates & hands-on deployment.
• Experience working with ABM/B2B clients
• Ability to work East Coast time zone when needed

Preferred Qualifications 

• Strong analytical, technical skills, & the ability to translate data into actionable insights.
• Outstanding interpersonal skills & superior communication abilities.
• Excellent problem-solving & decision-making skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Ability to lead data integration projects using Marketo using custom APIs, many to many relationships, & Custom Objects.
• Experience in SQL & Tableau a plus, but not required.
• Ability to understand, assess, & implement lead scoring, lead nurturing, segmentation, personalization, & other lead/customer management practices.
• A strong understanding of database structure, data hygiene, analytics, & attribution.  

What its like to work at Rithum 

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, & curious minds.

As part of the Rithum team, you are valued, supported, & included. Guided by a transparent culture & accessible, approachable leadership, we offer career opportunities aligned to your ambitions & talents. To ensure work & life balance works for you, we also offer an array of resources to support you & your families, including comprehensive benefits & wellness plans.

At Rithum you will:

• Partner with the leading brands & retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, & wellness days.
• Receive industry-competitive compensation & total rewards benefits.

Benefits 

• Medical, dental & vision benefits: Affordable health care plans & company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, & a paid volunteer day
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, & hospital indemnity insurance
• Pet insurance
• Legal assistance & identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app, MoveSpring, & Employee Assistance Program
• Remote work stipend for internet, cell phone, office furniture & supplies
• Culture & team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an Equal Employment Opportunity & Affirmative Action Employer. We celebrate diversity & are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants & teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, & business need.