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Appian // business process management
Product, Full Time    Mclean, Virginia    Posted: Wednesday, April 08, 2020
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Senior Manager, Product Marketing


  • Align closely with engineering & product management to become an expert in the Appian product & platform

  • In collaboration with product managers & sales enablement, develop & train Sales on messaging, positioning, & product-specific capabilities

  • Build out personas & messaging, & develop internal & external content & collateral mapped to the full buyers' journey

  • Increase awareness for Appian platform & products

  • Track the performance of programs, content, & products, & make recommendations for improvements

  • Support x-functional initiatives by collaborating closely with sales, analyst relations, product strategy, digital marketing, partner marketing, etc.

  • Support marque events, as needed (Appian World, Appian Europe, Appian Public Sector).

  • Maintain a deep understanding of the needs & challenges of Appian's customers & products

  • Stay current on the competitive landscape


  • Successful experience collaborating with product management & sales

  • Strong technical understanding of automation & low-code platforms & capabilities

  • Ability to create content aligned to the needs of buyers with a focus on target personas

  • Excellent written & oral communication skills, including presentation & facilitation skills

  • 8+ years of experience (experience with Appian a plus)

  • BA/BS degree required.


Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their coworker,Pay Transparency Nondiscrimination.

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