Who we are
Drizly is the world's largest alcohol marketplace & the best way to shop beer, wine & spirits. Our customers trust us to be part of their lives - their celebrations, parties, dinners & quiet nights at home. We are there when it matters - committed to life's moments & the people who create them. We partner with the best retail stores in over 1200 cities across North America to serve up the best buying experience. Drizly offers a huge selection & competitive pricing with a side of personalized content. That is what we do. Who we are is a different story.
We are more than just another tech company. There is an intellectual curiosity that occurs at Drizly. We have a desire to question, to understand, to figure it out. Bottom line, we solve it. We value not just the truth but the process to get to the truth, to deliberate, decide & then act. Most importantly, we care. We care about our customer. We care about our company. We care about our team. There will be long days & incredible challenges.
We are blazing a trail in an industry that hasn't changed in nearly a century, & that doesn't scare us (well, not all the time) -and even when it does, it doesn't stop us, it energizes us.
Do you see yourself here? Read on.
Who you are
You are a strategic & analytically minded retention marketer or retention analyst with a track record of driving results through your passion for understanding customers & determining how to improve how they are served. You thrive when you get to balance your big picture thinking with your ability to execute & collaborate with your internal partners.
You have 3+ years of direct B2C or B2B2C email marketing experience coupled with 2+ years of people management experience. You know that data & customer analysis is a critical foundation for how you grow the relationship with the consumer. And while you work with BI & DataScience, you also recognize that you & your team need to be super capable to lead analysis. You have advanced excel experience, you are very comfortable working in BI packages like Looker or Tableau, & you know your way around SQL. We'd also be super impressed if you have mobile focused experience.
What the role is
In the Director of CRM role, you will be an integral part of the Marketing team, responsible for driving retention & customer engagement. You will report directly into our Chief Marketing Officer & own the CRM strategy & the overarching goal of strengthening our relationship with consumers, driving loyalty & more orders & growth for Drizly.
In the role, you will partner cross functionally with BI & Product as well as with the Brand & Acquisition teams within marketing. This role is a channel marketing opportunity so you will be able to drive clear results that have a direct impact on our bottom line & you will be responsible for achieving & exceeding our customer loyalty goals.