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Vayner Media // social-first digital shop
 
Marketing, Full Time    New York    Posted: Tuesday, October 13, 2020
 
   
 
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JOB DETAILS
 

VaynerCommerce is a Growth Engineering Firm. Initiated in 2018, it officially launched in 2020 as a new type of firm for modern brands to partner with to drive sustainable growth. VaynerCommerce is a digital-first firm that takes an engineering approach to driving sustainable growth. It was started by former early Shopify Plus employees, & was born from the frustration that brands were left with no good options in the market when it came to building sustainable online customer growth. VaynerCommerce services as a strategic partner, with an implementation arm across data science, engineering, design, financial modeling, media & creative, & merchandising for brands that want to sustainably grow their Direct-to-consumer business. VaynerCommerce works across Fortune 100, Venture Capital, & Private Equity-backed consumer brands.

Were rigorous about how we build our team, & the work we focus on. Were building some of the most complex solutions in the world of Commerce which requires hard work, collaborative teams, & creative problem solving.  

What You Will Do:

The Growth Marketing Associate supports VaynerCommerce growth engagement teams on ensuring partner brands meet their growth goals. This role is highly cross-functional, collaborating closely with acquisition, retention, conversion, product & brand teams, to analyze & implement data-driven recommendations to improve outcomes for partner brands. Growth Marketing Associates get hands-on experience with strategizing, designing & implementing solutions for clients.  

You are exceptional at prioritizing work, setting expectations & communicating to stakeholders. You understand & appreciate the scientific method & also know when to adapt to changes quickly. You love telling a story with data & creating actionable insights. You are a strategic thinker, connecting the dots between data & financial results to create & advocate for your own strategies to drive growth. The ideal candidate has a proactive approach, can juggle multiple responsibilities & excels under pressure. They are comfortable taking on a high level of responsibility.

Responsibilities:

  • Support growth marketing teams on efficient customer acquisition & retention strategies
  • Identify customer-centric trends in commerce, with a focus on how they impact the entire DTC customer funnel, from acquisition to conversion to retention 
  • Highly analytical, structured thinker who can work with complex data sets, drive insights & clearly communicate findings to a diverse set of stakeholders
  • Help design, implement, & optimize growth infrastructure for brands (data, tech, ways of working, media & creative)
  • Support marketing campaign funnels & how customer/user behavior flows are tracked accurately for reporting & analysis 
  • Enable tracking & monitoring performance KPIs through weekly & monthly reports
  • Assists Director of Growth with media & digital product teams in prioritizing, implementing, & optimizing growth experiments
  • Participate & contribute to weekly growth meetings with different stakeholders to keep growth organization in rhythm & come up with growth ideas aligned to key client objectives
  • Deliver insights & recommendations across multiple parts of customer journey to identify key growth opportunities
  • Collaborate closely with the creative team to provide insight to inform creative recommendations
  • Strategize & make recommendations on digital product strategy & customer experience
  • Strategize & implement email & SMS programs for clients
  • Strategize, build briefs & implement landing page designs for media acquisition purposes
  • Source & identify new marketing opportunities to support customer acquisition needs
  • Stay on top of industry changes, algorithm updates & their impact on customer funnel

What We're Looking For:

  • Experience
    • Bachelor's degree (or proof of high fluid intelligence)
    • 4+ years of experience in digital marketing, social media marketing or growth - marketing
    • Experience in customer acquisition, retention marketing, & CRM
    • Experience with Klaviyo (or similar email marketing platforms)
    • Experience managing marketing budgets
    • Startup experience is a plus, but if you fit the qualities above you'll understand what we need
  • Skills
    • Data-driven & comfortable working with large datasets (expert in Excel, SQL experience a plus)
    • Excellent written & verbal communication skills
    • Quick learner
    • High EQ
    • Ability to maintain composure in high-pressure situations
    • Be exceptional at productivity & communications software (i.e., Google - Docs, Keynote, CRM, CMSs & whatever the next cool tool is)
    • Strong copywriting skills
    • Some design experience (Photoshop, Illustrator, HTML experience)
  • Interests
    • Passionate about lead generation, retention marketing, & driving bottom line results. Loves growth hacking
    • Desire to work in an entrepreneurial company & drive immediate results

Priority Locations

New York

Los Angeles

Toronto

*Open to discuss a different location than this

 
 
 
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