The role

As the Product Marketing Lead Customer Lifecycle & Engagement, you will define how customers experience & understand our products throughout their entire journey. Youll shape the strategic direction for product positioning, lifecycle narratives, & go-to-market excellence across Active & Former customer segments.

Youll turn complex product initiativesfrom loyalty evolution to personalization & AI featuresinto clear, compelling value stories that resonate with customers. Working closely with Product, Creative, & Customer Engagement, youll ensure our lifecycle marketing is insight-driven, product-led, & globally consistent. This role also contributes meaningfully to influencing product strategy & roadmap decisions through market & customer insights, acting as a key voice in shaping future product experiences.

What youll do

Lifecycle GTM Strategy & Execution

• Own the lifecycle product marketing strategy across Active & Former customers, shaping how we articulate value at each stage.
• Drive GTM frameworks for seasonal peaks, key product releases, & major lifecycle moments.
• Craft & evolve messaging architecture & positioning that strengthen loyalty, encourage adoption, & increase customer lifetime value.

Product Activation & Loyalty Programs

• Lead product marketing for major lifecycle-driving initiativesLoyalty, Personalization, new feature rollouts, & merchandising moments.
• Develop compelling product narratives & toolkits that guide Creative & Customer Engagement teams across channels & markets.
• Ensure that new capabilities are clearly communicated, easy to understand, & compelling for customers.

Journey Communication & Experience Elevation

• Shape product-led communication across onboarding, engagement, & reactivation journeys in partnership with Customer Engagement & Reactivation teams.
• Guide in-app & lifecycle content strategies to help customers discover new features, deepen engagement, & navigate the product with confidence.
• Elevate the lifecycle experience with consistent messaging, storytelling, & value articulation.
• Develop playbooks & best practices for local product marketing teams, enabling them to execute effectively & scale successful local activations globally.

What youll bring

• 8+ years in Product Marketing or similar strategic roles, ideally with lifecycle or retention exposure.
• Proven ability to translate product strategies & roadmaps into phased GTM plans & actionable narratives.
• Strong understanding of loyalty programs, subscription dynamics, personalization, & merchandising as drivers of customer value.
• Excellent cross-functional collaboration skills, partnering effectively with Product, Creative, Data, & Customer Engagement.
• A track record of delivering high-impact work in fast-paced, seasonal, or high-growth environments.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, & a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box & office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, & access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, & working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace & Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks & possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.

After submitting an application our team will review this & get back to you within 5 business days.