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Peloton // connected indoor fitness cycles
Media, Full Time    New York City    Posted: Monday, June 13, 2022
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Peloton is looking for a passionate & hardworking Manager, Digital Media, Programmatic to join its media team! Reporting to the Director of Digital Media, you will be responsible for driving performance & executions across Programmatic channels. You will have a deep executional cross-channel understanding of the paid media, affiliate, publisher & ad tech landscape across our global markets (US, CAN, UK, DE, AU) including data privacy regulations, & comfort operating in multiple ad tech platforms.


  • Full ownership of planning & execution of Pelotons Programmatic activity spanning seasonal/evergreen campaigns & key initiatives including: 
    • Strategy 
    • Forecasting 
    • Budget management & pacing
    • Ongoing optimization 
    • Weekly reporting including creation & maintenance of dashboards 
    • Testing calendars 
    • Relationship management with publisher, vendor, affiliate & agency partners
    • Premium inventory/deal negotiation & management
    • Close collaboration with AdOps
  • Activation of Programmatic media including optimization & budget management, testing & experiment design in partnership with our media agency.
  • Audience planning, campaign management & optimization, measurement planning & data application
  • Drive improved performance through ad hoc analysis to assess how we can improve performance on a weekly basis
  • Manage campaign budgets & advise on recommended campaign optimization.
  • Critically evaluate data sources, inventory & media platforms to create a competitive advantage
  • Working with internal & external creative agencies to coordinate channel specific creative.
  • People management & development, including structured career reviews & check-ins. 


  • 4+ years of digital media management
  • Extensive experience using DSPs & ad serving platforms including DV360, TheTradeDesk, DCM (additional DSP experience helpful)
  • Knowledge of ad tech landscape including areas such as viewability & verification, brand safety, audience management/DMPs, multi-touch attribution.
  • Knowledge of advertising channels across affiliates, audio, OOH, Display (desktop, mobile), Digital Video, various buying methodologies (CPM, CPC, CPA) & inventory types (open exchange, programmatic guaranteed, PMP etc).
  • Experience managing media in US & international markets (Canada, UK, Germany, Australia).
  • Hands-on experience managing campaigns in-platform with a focus on acquisition.
  • Experience with working with creative teams to influence content to deliver meaningful business outcomes.
  • Experience with creative testing (incl. DCO), A/B & multivariate testing, optimizing landing pages & user funnels 
  • Experience managing Affiliate programs including tools like CJ, Impact etc.
  • Experience working with publisher partnerships, direct deals, pricing negotiation
  • Excellent analytical, data driven strategy & project management skills.
  • Experience with ad serving solutions, tag management & operations a plus
  • Programmatic experience at agency trade desks or brands with in-house programmatic capabilities preferred.



Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, & Australia. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, & media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness & wellness content, & best-in-class fitness experts & Instructors.

At Peloton, we motivate the world to live better. Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, & so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer & committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:

Peloton has a COVID-19 vaccination policy to safeguard the health & well-being of our employees & customers globally. All employees based in the U.S. & Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.
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