Roles & Responsibilities:

• Create & implement global malts.com marketing strategies across key markets: Global, GB, Northern Europe, as well as supporting new markets like US & China.
• Manage the annual marketing plan, as well as quarterly activation/content calendars required to drive our global malts.com strategy successfully in market.
• Lead the category-level malts content strategy & creation across both written & visual assets for the website by working closely with brand ambassadors, the malts global brand team, & distillery teams to ensure it is fit for purpose.
• Execute the global malts.com CRM strategy for globally applicable journeys through close partnership with our content/design agencies, Salesforce Marketing Cloud & our Consumer Data Platform(Treasure Data).
• Work with media partners to understand how paid content is linking through to onsite content & suggest improved infrastructure or interlinking to improve the CX.
• Manage our social media agency, approving content calendars & channel strategies, ensuring alignment with the malts brand teams social strategies.
• Work closely with local market teams to ensure global marketing comms & content address local needs/requirements & final deliverables are ready for localization.
• Drive omnichannel brand experiences forward, ensuring theres an integrated, global ecosystem that can be leveraged across markets, & for the performance of core user journeys within the consumer experience.

Requirements:

• Adept at aligning cross-functional teams to drive holistic & omnichannel programs to review & optimize performance SEO, CRM, Social, CMS updates, Paid Media, Lead Gen, Precision Marketing tools, analytics, etc.
• 5+ years experience working in digital roles or organizations, focused in marketing and/or consumer experience.
• Driven individual that is a strong self-starter & not afraid to roll up their sleeves.
• Consumer-first & executional mindset, with the ability to take insight from data & execute test & learns quickly, then scale if successful.
• Extremely organized & able to manage multiple deliveries & stakeholders simultaneously.
• Proactive in identifying potential issues, raising them, & suggesting solutions.
• Ability to work in collaborative team environment & manage relationships with team & business partners.
• Strong written & oral communication & presentation skills, which includes communicating complex technical concepts to non-technical audiences.
• Creative problem-solving skills that help find new solutions without stopping at the first roadblock.

Preferred:

• Understanding of luxury brands & how they succeed an asset.
• Familiarity with content management tools to source & manage content, as well as experience working with website CMS Contentful.
• Familiarity working with Salesforce Interaction Studio for on-site personalization & Salesforce
• Marketing Cloud for CRM execution.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, & employee experience possible!  CM new hires & employees are the future of our organization, & we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.  The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration & team relationships.
• Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.