The role

As a Director of Marketing you will lead our Virality Commercial team, which owns the Referral program used by the entire HelloFresh Group to fuel our growth engine with new customers & incremental revenue through referrals. 

In this crucial role, you will act as a single-threaded leader, overseeing this essential aspect of our business. Your mission is to create & promote the most appealing program for our customers & their networks, delivering the highest RoI & ensuring maximum adoption by our customers.As a leader, you will manage a team of audience managers responsible for defining a vision with ambitious goals. This vision will be translated into a data-driven roadmap & high-paced execution. Your role is an integral part of the Hybrid Referrals team, working alongside tech & analytics teams with shared goals & a common roadmap.You will closely collaborate with our senior commercial leadership to gather & disseminate new insights & findings, highlighting the impact of Referrals on HelloFresh Group's top & bottom-line results. This strategic leadership role will have a significant impact across all 18 HelloFresh markets.

What youll do

• Articulate a long-term vision for our Referral program platform & customer touchpoints, building upon the overall group strategy
• Deeply understand our customers, our business model, & how our Referral program motivates customers to subscribe to our services & stay engaged
• Scope & develop data driven marketing solutions in order to achieve ambitious business objectives
• Ownership & development of robust A/B testing strategies across HelloFresh Group brands 

What youll bring

• Proven track record in driving marketing growth at scale with concrete, consistent results
• Excellent business acumen & proven ability to work with senior commercial stakeholders 
• Outstanding written & oral communication that can break down complex concepts & adapt communication to different audiences
• A strong data sense for interpreting trends & translating them into insights for data-driven decision-making
• Experience in leading Growth Marketing teams to define a long-term roadmap & delivering ongoing optimization

What we offer 

• Comprehensive relocation assistance to move to Berlin plus visa application support (if applicable)
• A significant discount on your weekly HelloFresh box
• Annual learning & development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
• Mental health support, including Headspace subscription & access to qualified therapists through Spill
• Budget for home office supplies
• Monthly transportation budget through Rydes app 
• Working parents support
• Additional perks include: Annual German language budget, discounts for John Reed gyms & Urban Sports Club, regular company events, fresh fruit & free drinks in the office, in-house yoga classes, weekly discount on the Convini vending machine in the office
• Hybrid working model (option to work from home for up to 50% if preferred) 
• Sabbatical leave option after 18 months of being with HelloFresh
• HelloFresh Pension Scheme that is subsidized with 20% on top
• A diverse & vibrant international environment of 90+ different nationalities
• The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase