HelloFresh is looking for a strategic, data-driven, & solution-focused Senior Manager, Outbound Marketing Strategy to lead & optimize our high-impact & high-potential outbound marketing channel. You will own the outbound call center channel strategy & performance for millions of customers across all our brands. This role is responsible for shaping & scaling this critical yet underutilized channel by developing, testing, & implementing strategies to improve customer experience, optimize performance, & enhance operational efficiency. You will bring strong analytical skills to identify new business opportunities to engage with our customers via outbound calls based on deep understanding of customer behaviors, their pain points, as well as our business updates & product innovations. Additionally, you will establish outbound calls as a key source of customer sentiment insights & leverage those learnings to drive improvements across marketing, product, & customer experience. In this high visibility role, you will closely collaborate with cross functional stakeholders, including Legal, Customer Care, Operations, Procurement, as well as external vendors to drive a long-term sustainable business impact.

You will  

• Develop & own the strategic vision & roadmap for the outbound call channel, focusing on scalability, profitability & compliance
• Design & execute outbound communication campaigns. Own & steer campaign performance to maximize scale, ROI & efficiency. 
• Closely collaborate with cross-functional teams across North America & International counterparts to align outbound call strategies with broader business objectives. 
• Manage & partner with external call center vendors to deliver high performance in line with our channel & business objectives.
• Develop, experiment & optimize new use cases, segmentation, messaging, offers, & customer experience strategies. 
• Develop at-scale analyses & communication pathways that will allow customer insights from outbound calls to inform product strategies & broader marketing campaigns.
• Ensure compliance with all relevant regulatory & legal requirements in outbound calling operations.
• Monitor & analyze performance data, translating insights into actionable recommendations to drive continuous improvement.
• Drive operational excellence by building effective processes, & defining key performance metrics. 
• Continuously challenge the status quo, defining & developing strategic initiatives to improve channel performance & processes through analysis, business case creation, new mechanisms, & project management. 
• Evaluate & implement tools to enhance efficiency & effectiveness of outbound call channel operations.

You are  

• Strategic thinker & creative problem solver. 
• Data-driven decision-maker with a solid understanding of marketing analytics, customer segmentation, & performance optimization.
• Strong analytical skills, with the ability to translate both quantitative & qualitative customer data into meaningful insights to inform strategies, optimize performance & drive innovation.
• Project management & operational execution skills, capable of managing multiple initiatives simultaneously.
• Strong cross-functional collaboration skills, with experience influencing senior leadership & working across multiple stakeholders. 
• Experience managing third-party vendor relationships & optimizing performance.
• Strong ownership & drive to deliver results, with experience prioritizing for highest impact & making trade-off decisions in a fast-paced environment.

You have 

• BA/BS in Business, Marketing, Analytics, Economics, Engineering, or related fields with a strong academic record. MBA Preferred.
• 7+ years of experience in management consulting, growth / performance marketing, or marketing analytics, preferably at a high-growth organization
• Excellent strategic thinking, problem-solving skills, & business acumen 
• Ability to evaluate & prioritize initiatives to maximize business impact
• Strong verbal & written communication skills. 
• Experience in Google Sheets, and/or Excel 
• Experience in outbound sales, call center operations and/or telemarketing is a strong plus
• Familiarity with regulatory compliance in outbound marketing (TCPA, GDPR, etc.) is a strong plus.
• Ability to use SalesForce Marketing Cloud, Tableau is a plus
• Experience managing customer lifecycle & segmentation strategies is a plus

You'll get...

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh & Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, & 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation & PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, & invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, youll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERGs like FreshPride, Women Empowered & LIMES, we are committed to our diversity, equity & inclusion efforts.

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal & life needs. Offering remote work flexibility, along with the opportunity to interact & collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, & empowers teams to choose when & how often they work from the office & work from home, in addition to team days & company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

Its no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

Interested in joining the HelloFresh team? Dont be chai, apply! Submit your application in PDF format today.