The role

HelloFresh is on a mission to change the way people eat, forever. Since our 2011 founding in Europes vibrant tech hub, Berlin, weve become the world's leading meal kit provider, delivering to households worldwide in multiple countries.

Our diverse employees are the heart & soul of our diverse, fast-paced & dynamic environment where innovation & fast action is encouraged. 

Were passionate about bringing dinner inspiration to everyday Australians & Kiwis. In addition to our meal kit delivery brands HelloFresh & EveryPlate, the group also includes prepared meal delivery services with YouFoodz & our national National Refrigerated Courier Service, BeCool.

In this senior position within the ANZ marketing team, you will create excitement for our two meal-kit brands HelloFresh (Australia & New Zealand) & EveryPlate (Australia). You will be responsible for managing the two brands end-to-end. It all starts with developing the distinct brand positioning & identity for HelloFresh & EveryPlate. Based on the positioning, you & your team will identify & execute high-impact campaigns & new ways of communicating with prospects & active customers. You will plan & manage the brands budget & execute against it. 

In everything you do, you put the consumer first. You are strategic & methodical in your approach to translating ambitious goals into reality, establishing plans & processes for our meal-kit brands with a clear focus growing the loyalty & size of our customer base. Most importantly you thrive in a fast-moving, data-led decision-making environment & are passionate about the opportunity to play a leading role in changing the way Aussies & Kiwis eat.

If you have extensive experience in brand marketing in B2C e-commerce and/or retail sectors this position is right for you. 

Reporting to the Senior Director of Brand & Creative ANZ, this role is part of the marketing leadership team. You will manage a team of highly capable & ambitious brand & communications professionals. You will have exposure to the senior marketing leadership globally & ample opportunities to grow personally & professionally.

What youll do

You are responsible for managing the meal-kit brands HelloFresh & EveryPlate in Australia & New Zealand including:

• Brand management including development & execution of brand plan & budget
• Contribution to HelloFresh Group multi-brand strategy in ANZ, ensuring distinct identity for Meal Kit brands
• Leading development of brand activities in collaboration with local growth marketing teams to deliver clear business outcomes
• Management of brand campaigns, including insight led briefs that inspire effective creative
• Management of brand partnerships
• Collaborate with PR team to deliver campaigns in line with brand positioning
• Collaborate with the Product Marketing Manager to align on product messaging that will set the brands apart from the competition
• Lead alignment on packaging design & inbox experience
• Develop & deliver price worthiness initiatives
• Measure success of campaigns & deliver post campaign reviews in alignment with global brand team
• Manage & develop four high performers in specialist areas of brand management & marketing communications

What youll bring

• Strong track record of delivering creative & impactful campaigns end-to-end
• Strong problem solving skills with structured thinking & approach
• Commercial acumen
• Ability to work with research & apply insights into brand planning & creative briefs
• Excellent communication skills & ability to deliver compelling executive-level presentations with a clear & concise story
• Immaculate attention to detail
• Agency management & contract negotiation
• Exceptional project management expertise across multiple complex & evolving projects 
• Ability to look at the big picture & also expert in campaign execution
• A Bachelor Degree in Marketing or Business

Nice to have: 

• Retail/trade marketing experience
• E-Commerce and/or Telco experience
• Marketing communication/copywriting expertise
• Working with international HQ, and/or large matrix organizations

What Youll Get In Return

• The chance to have a significant impact on one of the fastest-growing global food technology companies in an exciting growth phase
• Company discount - 70% off HelloFresh boxes
• Flexible working arrangements
• Egoless environment, constant learning with room for personal growth
• Free access to Headspace
• HelloFresh Academies - monthly internal learning & development
• A diverse & vibrant international environment, with offices in 17 countries

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.