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FanDuel // one-day fantasy sports
New York City    Posted: Thursday, March 04, 2021
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FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon & Scotland. Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • TVG  The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOX Bet A world-class betting platform & affiliate of FanDuel Group 
  • PokerStars The premier online poker product & affiliate of FanDuel Group 

Our roster has an opening with your name on it

FanDuel is seeking a Senior Director of Growth Marketing to shape & lead our acquisition strategy across our national lines of business Fantasy Sports & Horse Racing. In this role, you will devise strategy, build frameworks, structure solutions, & drive & measure results in critical areas of the business. You will work cross-functionally with product, commercial, operations, & other areas of marketing to improve our customer acquisition rate & new customer experience. This is a high-profile leadership role with the opportunity to make a material impact on the business outcome for FanDuel Group.

Everyone on our team has a part to play

  • Accountable for performance of all acquisition & activation strategies for FanDuel Fantasy, FanDuel Racing & TVG properties
  • Ensure we continue to dominate our existing markets as well as help pave the way to quickly take leadership positions in new markets as gaming regulations evolve in the US
  • Partner with the media team to drive efficient acquisition & push the envelope for new areas & opportunities
  • Build & own the acquisition budgets & activation plans across all our P&Ls
  • Mature our acquisition practice by constantly iterating & improving our reporting, insights, experiments & partners
  • Leverage data sets to develop & drive strategic priorities
  • Balance big-picture strategic work with executional excellence
  • Lead & influence other teams to help deliver growth & broader commercial targets
  • Foster a test & learn culture that continues to improve our performance & processes
  • Raise the bar for how we think about our new customers & the experience that we deliver for them
  • Role model best in class cross functional practices
  • Identify, develop, build & lead a high performing team

What we're looking for in our next teammate 

  • 8+ years of experience in digital/growth marketing with a focus on consumer acquisition
  • 4+ years of managerial experience
  • Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
  • Strong communication skills & experience influencing senior leadership teams
  • Proven growth mindset; Product led, data driven & highly creative
  • Results oriented, with the need to be objective & measure performance
  • Metrics driven & continuously seeking improvement of marketing efforts to increase quality & productivity
  • Track record of delivering strong business outcomes & building & motivating high performing teams
  • Strong analytical rigor to your decision making
  • Proficient in a range of tools across the marketing stack: eg Amplitude, Adjust, GA, Chartio preferred
  • Interest in the sports gaming industry preferred

We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

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