We want people who are passionate about driving growth through performance marketing channels.
As the Growth Acquisition Performance Marketing Manager, you will join a growing Marketing team that is focused on driving revenue growth through top of funnel marketing channels & paid media sources. The team is highly analytical & data driven, with a wide breadth of digital advertising experience, fundamentally growing & upleveling DigitalOceans approach to digital advertising. You will own the SEM channel, making strategic decisions that drive new user growth, leading to ROI-positive revenue growth. The successful candidate will be a self-starter, demonstrating strong attention to detail, & have the ability to work & learn in a fast-paced, complex & ever-changing environment.
What Youll Be Doing:
- Develop & execute a comprehensive performance marketing strategy & day to day management spanning paid acquisition on SEM platforms, paid social, paid media, sponsorships, paid influencer collaborations, & affiliate marketing to drive measurable growth & business impact.
- Continuously experiment across new & existing channels, identifying high-performing initiatives & scaling them into sustainable acquisition engines.
- Enhance attribution models, marketing technology, & automation processes to maximize efficiency & optimize for growth.
- Partner closely with marketing analytics, product, product marketing, developer relations, engineering, design & marketing ops teams to ensure a seamless, high-converting user experience tailored for both consumer & business audiences, while establishing new processes to enhance cross-functional team collaboration & drive continuous improvement.
- Lead A/B testing & data-driven experimentation to uncover valuable insights, improve conversion rates, & accelerate revenue growth while fostering a culture of rapid iteration & innovation.
- Communicate performance marketing strategies, insights, & results in weekly business reviews with the Executive Leadership Team (ELT) to drive alignment, secure buy-in, & inform key business decisions.
What Well Expect From You:
- 8+ years experience in enterprise-level global paid search & paid social strategy, campaign management & optimization, & budget management
- Implementation experience for internal advertising tools
- Proven track record of increasing ROI while driving revenue at scale
- Ability to generate reports on key performance metrics & clearly communicate the results
- Team player with a strong focus on cross-collaboration
- Proactive communication skills & ability to articulate plans & goals
- Understanding of SaaS-based business models, including concepts around monthly recurring revenue & pay-back periods
- Demonstrable critical thinking & analytical skills
- Must have extensive hands-on experience building & managing Google, Bing, LinkedIn, Meta & X campaigns.
- Experience with Affiliate Program Management, Display, YouTube ads & TikTok Ad Network a bonus.
Why Youll Like Working for DigitalOcean
- We innovate with purpose. Youll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud & AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, & scrappy, like an owner with a bias for action & a powerful sense of responsibility for customers, products, employees, & decisions.
- We prioritize career development. At DO, youll do the best work of your career. You will work with some of the smartest & most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, & education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth & development.
- We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations & preferences.
- We reward our employees. The salary range for this position is $110,000 - $125,000 based on market data, relevant years of experience, & skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company & individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire & the option to participate in our Employee Stock Purchase Program.
- We value diversity & inclusion. We are an equal-opportunity employer, & recognize that diversity of thought & background builds stronger teams & products to serve our customers. We approach diversity & inclusion seriously & thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
*This is a remote role
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