About the Role

Factor (factormeals.ca) is like a startup within a startup & we want to keep up the momentum by adding a Growth Marketing Manager to lead our digital marketing portfolio.

Reporting to the Associate Director, Marketing, youll deliver on our new customer acquisition objectives by optimizing our Factor marketing strategies & customer experience. Acting as a strategy thought-partner, youll collaborate with teammates across Product Marketing, Brand Marketing, Physical Product, Digital Marketing, helping to execute our quarterly Marketing roadmaps. This includes new channel launches, on-site experimentation, existing channel / vendor management, & ownership of strategic budget planning across this portfolio. You will manage & oversee daily campaign management & analysis, forecasting, & developing new content with our internal Brand team. 

This is a data-driven role for someone who is motivated by both impact & teamwork; we love to celebrate wins & work together to achieve our teams goals.

What you will be doing:

• Lead the growth of new customer acquisition through supporting digital marketing channels managed & executed by our collection of global partners & local vendors. This is your domain & primary metrics will be focused on helping provide valuable insights & building initiatives to support growing  the volume & quality of new customers acquired. 
• You will interface directly with channel leads across all major Digital marketing channels & have expertise in providing value added strategy & data driven insights to optimize for ROI. 
• Pull & analyze performance data of current & past campaigns from external & internal data sources (ex. Internal CRM & subscription databases, Google Ads, Facebook Ads, Google Analytics, Tableau, etc.) to identify & understand customer trends, behavior patterns, & the why behind performance.
• Collaborate with teammates to develop & execute hypothesis-driven testing roadmaps (A/B, pre v. post, geo-lift study, etc.), optimizing performance & documenting results to build upon our library or learnings. 
• Be an active participant in developing the quarterly & annual budget planning cycles for Factor.
• Closely collaborate with internal & external marketing partners & vendors to strategize & execute on new & current campaigns to hit conversion targets.
• Collaborate with our local brand team & designers to analyze performance of current creatives & provide recommendations & brief in new ads/creative & landing page changes & concepts
• Champion the incubation of building up new channels & growth initiatives across online & offline.
• Keep in touch with the latest in digital marketing trends & tactics for improving efficiency or engagement metrics.
• Coach & mentor the Online Marketing Coordinator, as well as all associated manager duties (performance reviews, career development, workload management, etc.)
• Run ideation sessions for the full Factor marketing team to develop new ideas or concepts for future testing.
• Collaborate with other HelloFresh markets globally to share learnings & identify trends that could be useful in growth of your channels.

At a minimum, you have: 

• 3-5 years experience working in relevant Growth or User Acquisition role or working in an agency environment or similar focused on high growth or performance marketing (focused on CPAs, ROI, LTV, conversion growth YoY & MoM)
• Strong understanding of digital landscape including paid search, social, display, video, affiliates, CRO, SEO, & attribution methodology
• Track record of initiating new channels (i.e.,Twitch, Amazon Advertising, Tik Tok)
• Expertise with analytics & reporting tools such as Tableau, Google Analytics, etc.
• Experience managing a direct report
• Experience in eCommerce, subscription or SaaS businesses
• The ability to thrive in a dynamic, fast-paced, collaborative environment.
• Deep understanding of digital marketing best practices 
• A history of effective stakeholder management
• In-platform channel management experience (Facebook / Google) preferred
• Basic understanding of SQL, hands on experience preferred

What youll get in return:

• Competitive salary & health benefits
• 75% discount on HelloFresh or Chefs Plate weekly box subscription
• High impact work to help feed thousands of families in Canada
• Opportunity to learn & grow
• Work with a hard-working & supportive team

Working Conditions:

Its no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

If this sounds like you, please click the "Apply Now" button. If this role doesn't quite match what you're looking for, but you'd like to know more about joining the HelloFresh team, please visit our Jobs page to view our other vacancies. We'd love to hear from you!

#factor

#JD1008