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HelloFresh has been recognized as the #7 Best Place to Work in the list of Multinationals 2023 by Great Place to Work Netherlands! Check out our amazing team & office here & learn more on our socials On LinkedIn & Instagram! Ready to join our team?
This is how youll change the way people eat forever
We are looking for a CRO Manager for our ambitious, fast-growing team in Amsterdam. Working in the Growth Marketing team, you take a leading role in optimizing our customers' online journeys & contributing to the overall business objectives of HelloFresh Benelux.
As the CRO Manager, you will be responsible for developing & executing effective CRO (Conversion Rate Optimization) & Outbound strategies through data-driven decisions with the goal of improving the performance of digital campaigns. You are the driver of an important mission: to structurally improve the customer journey of our website/app visitors, to excite them with content & to tell the HelloFresh story.
This is how youll make an impact
- Hands-on management of CRO projects: Design, develop, & deploy high-converting marketing landing pages (using a headless Content Management System) in collaboration with product, designers & copywriters
- Hands-on management of CRM & Outbound projects: Design, develop, & deploy effective email & outbound tactics with a localized approach in collaboration with product, designers & copywriters
- Analyze current customer journeys (traffic, bounce rate, conversion rate, drop-offs in the funnel etc), discover the pain points, setup hypothesis & experiments & optimize our marketing landing pages accordingly
- Work on personalization of landing pages based on the different audience segments & their needs
- Ensure our landing pages are optimized for conversion rate & user experience executing a local content strategy that aligns with customer journey & business objectives
- Lead the CRO roadmap in collaboration with local & global stakeholders
- Proactively seek opportunities, new insights & test ideas (leveraging experiments & initiatives from other markets) for data-driven conversion optimization tests
- Work closely with product, marketing & other relevant local & global teams to ensure cohesive strategies & maximize impact across all channels
- Help spread the "culture of experimentation" within the organization
- Bring new ideas to the table to improve our growth & marketing strategy
These are the ingredients youll bring to the team
- 2+ years hands-on experience in CRO, Online Marketing and/or E-commerce
- Passion for CRO & Email projects, building online content & testing
- Good understanding of the online (paid) channels landscape, customer journeys & key performance metrics within online
- Ability to work in Excel/Google Sheets, as well as build presentations (Powerpoint or Google Slides)
- Strong ability in using data analytics to drive decision-making & strategy (affluency with working in measurement suits such as Adobe or Google Analytics)
- Ability to manage & juggle multiple projects & stakeholders
- Strong communication & interpersonal skills
- A pragmatic & hands-on can do attitude, with a growth mindset & a strong learning never stops attitude
- Experience in working with (or at) agencies
- Fluency in English & work proficiency in Dutch (French is a big plus)
- Experience with Contentful is a plus
This is our recipe
- Freedom to initiate, execute & implement your own ideas
- The opportunity to engage & collaborate with our colleagues across the globe
- Learning & development opportunities including a personal development budget
- 24 holidays per year, plus 1 day per additional year of work
- A hybrid work setup, with a budget to help set up your home office
- Flexibility to work abroad
- Reimbursement of travel expenses to the office
- A discount on your weekly HelloFresh and/or Green Chef box
- Our FreshEnergy program including bootcamp, yoga, boxing, Headspace subscription, a collaboration with OpenUp for your mental wellbeing, webinars & other events
- Multiple ways of getting to a work-related appointment, for example by using our company cars or a MyWheels car
- Discount on your ClassPass subscription, & a discount for your gym membership via Bedrijfsfitness Nederland
- Discount on your additional health insurance through Zilveren Kruis
- Healthy lunches, fruit & snacks in the office
- Monthly pension scheme
Grow your career at HelloFresh
A career at HelloFresh is an opportunity to make an impact in a world-leading meal-kit company. Through our Learning Never Stops core value, we empower you to take your career development to your highest potentialbut we dont just want to say it, we want to show it too.
Check out some amazing growth stories here:
In this position, you can expect to grow vertically by taking on increasing responsibilities in shaping & executing innovative CRO & marketing strategies.
Hungry for more?
- Apply with your CV & a strong motivation to join us (In English please)
- If we see a match, youll have a video call with one of our recruiters to share more about what you can bring to the team.
- Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job.
- Next up is an in-person interview with the hiring team to get to know you better & dive into more detail of your skills & how you are going to make an impact.
- Lastly youll have a conversation with someone from our Leadership team
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