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WHO WE ARE
Vox Media is the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about whats now, whats next, & whats possible.
The Vox Media Podcast Network is the home to the most influential voices & programming in podcasting, including A Touch More with Sue Bird & Megan Rapinoe, Pivot with Kara Swisher & Scott Galloway, Where Should We Begin? with Esther Perel, Stay Tuned with Preet Bharara & many more award-winning shows across categories. Our Podcast Marketing team is dedicated to the strategic planning & execution of all consumer marketing efforts intended to develop & retain our shows audiences across audio, video & social, ultimately helping us grow Vox Medias overall podcast business.
As a community of journalists & storytellers, business professionals, creators & technologists, we believe it is a moral & business imperative to amplify voices: to cultivate diversity, equity, & inclusion throughout our organization & media. This applies to our candidates, our teams, our storytelling, our creative work, & our platforms, products, & partnerships.
WHAT YOULL DO
As the Senior Marketing Manager for our video podcasts, youll spearhead the audience growth strategies for key shows in the Vox Media Podcast Network, with a special focus on growing our podcasts YouTube & social communities. Youll identify target audiences & launch cross-channel marketing campaigns across social, audio, web, newsletters, print & more to drive them to our video & audio content. Youll work closely with show production teams to optimize their YouTube & social presence, test new strategies for improving audience discovery, retention & engagement, & analyze audience trends & data to improve performance over time. Youll work with Communications, Engagement, & Editorial teams across the company to identify opportunities for collaboration & cross-promotion. More broadly, youll act as a proactive, trusted marketing partner for our show teams & hosts, bringing an audience-first, data-driven perspective to day-to-day discussions about what strategies to pursue to help our shows grow.
Audience Strategy & Analysis
- Working with the Executive Director of Marketing to create launch & marketing plans, including defining audience targets, key tactics, & messaging
- Monitoring & analyzing video, social & audio performance for key shows & reporting/interpreting key takeaways to show teams & leadership
- Using research & data to better understand our target audiences, industry trends & the competitive space for our shows
- Coordinating with Insights & Engagement teams to develop surveys, focus groups & research projects to help internal teams understand our audiences better
Social & Video Audience Engagement
- Working with editorial teams, talent & the Executive Director of Marketing to establish long-term social & video audience strategies for select shows in the Vox Media Podcast Network
- Developing & iterating on social & video best practices to help shows build & retain their cross-channel audiences
- Working with production & design teams to develop compelling social assets & useful social templates for each of our shows
- Researching, testing & executing new & innovative ways to engage podcast audiences across platforms, particularly YouTube, Instagram TikTok & other emerging platforms
- Regularly monitoring & reporting on audience data across social, video & audio channels, providing thoughtful recommendations for improving performance
Show & Network Promotion
- Identifying & spearheading opportunities for internal & external collaborations between relevant shows & editorial brands
- Overseeing internal audio & video promos across the network, working with editorial to develop new promos as needed
- Working alongside show teams to develop compelling positioning & copy for their target audiences (including taglines, show descriptions, promotional copy)
- Collaborating with internal teams to spotlight our podcasts across Vox Medias websites, social channels, newsletters, video, text & other channels in creative ways
- Planning & executing external paid/trade marketing plans for priority shows & campaigns
- Testing new approaches, tactics & channels for growing audiences
- Working closely with the communications team to identify earned PR opportunities for hit shows & key talent.
WHO YOU ARE
- Previous experience building audiences across multiple channels, with deep expertise in YouTube audience growth
- Strong experience writing consumer-facing marketing copy (e.g. social media posts, video titles, promotional language)
- Experience analyzing data to make informed decisions, particularly on YouTube & social channels
- Proven ability to work with diverse stakeholders & build strong relationships with internal & external partners, with experience in client service a plus
- Strong visual design sensibility (experience with Photoshop a plus)
- A creative, proactive, solutions-oriented mindset
- Experience in fast-paced & dynamic environments
- An understanding of audiences across a range of channels & platforms
- A track record of learning new channels, industries & markets quickly
- Enthusiasm for learning & growing
- Experience working with high-profile talent a plus
- Experience with Premiere, AfterEffects or other video editing tools a plus
If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! Weve hired chefs who became editors, DJs who became UX designers, & sommeliers who became writers.
WHERE YOULL WORK
This job is remote with a preference for candidates based in NYC.
WHY VOX MEDIA?
WHAT WE OFFER
This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.
OUR DEI+ COMMITMENT
Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves & create their best work. We recognize that great stories, platforms, products & services come from people with all manner of backgrounds & experiences. We recognize that our commitments require ongoing work & sustained attention, as well as adaptation to new insights & best practices. We keep our diversity data public for the sake of accountability, transparency & communication. Learn more about our values here, & our approach to corporate citizenship here.
Vox Media is an Equal Opportunity Employer & qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).
WHAT COMES NEXT
Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, & how to protect yourself from recruitment fraud, here.
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