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About Viator
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to exploreeverything from simple tours to extreme adventures (and all the niche, interesting stuff in between)making memories that will last a lifetime has never been easier. With industry-leading flexibility & last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences youll remember.
What we do:
Viators B2B team is an exciting, fast growing business unit that drives revenue growth, diversification & innovation for Viators suppliers, affiliates, & partners. We offer suppliers & partners a variety of ways to work with Viator via a wide selection of tools & platforms. As an industry leader, you will be part of a team that works on some of the most exciting & impactful initiatives within our industry. This role is ideal for someone who is ambitious & interested in having a significant impact on the growth & performance of our suppliers & partners.
What youll do:
As a Manager, B2B Marketing Analytics at Viator, you will play a pivotal role in shaping our marketing strategy & optimizing our marketing investments. You will be responsible for managing & leading a small team of other marketing analysts, coordinating with Product Management & Product Analytics teams to ensure proper data collection for marketing program purposes, overseeing data analysis & reporting, providing actionable insights to drive marketing campaigns, customer acquisition, & retention strategies.
As a Manager, B2B Marketing Analytics, you will:
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Team Leadership: Lead & mentor a team of marketing analysts & data scientists, fostering a culture of collaboration, innovation, & continuous learning.
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Data Strategy: Develop & execute a data strategy to collect, organize, & analyze marketing data effectively, ensuring data accuracy, completeness, & security.
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Data Analysis: Conduct advanced data analysis to identify trends, opportunities, & areas for improvement in marketing performance, customer behavior, & ROI.
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Campaign Optimization: Collaborate with the marketing team to optimize campaigns, allocate budgets effectively, & identify the most profitable channels & audience segments.
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Reporting: Create & maintain dashboards & reports that provide real-time insights to key stakeholders, including executives & marketing teams.
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A/B Testing: Design & oversee A/B & multivariate testing initiatives to refine marketing strategies & improve conversion rates.
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Customer Segmentation: Utilize customer segmentation & profiling to tailor marketing strategies & improve customer targeting.
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Competitor Analysis: Stay informed about industry trends & competitors' strategies, providing recommendations for competitive advantage.
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Budget Management: Manage the marketing analytics budget efficiently, allocating resources to projects that have the most significant impact on ROI.
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Communication: Effectively communicate complex data findings & insights to non-technical stakeholders to drive data-informed decision-making.
Qualifications:
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Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field. Master's degree preferred.
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Minimum of 5 years of experience in marketing analytics or a related field, preferably at least 2 years managing a team.
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Proven experience in team leadership & management.
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Proficiency in data analysis tools & languages such as SQL, Excel, & data visualization tools (e.g., Tableau, BigQuery).
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Strong understanding of digital marketing channels, attribution models, & CRM systems.
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Excellent communication & presentation skills.
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Ability to work in a fast-paced, dynamic environment & adapt to changing priorities.
You are:
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Data & results oriented
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An excellent communicator - both verbally, in writing & visually.
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A terrific collaborator, able to partner effectively across teams with a broad range of skill sets & experience to arrive at the best solutions
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Able to thrive in environments with a certain amount of ambiguity & that evolve rapidly in response to a changing external environment
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Curious & analytical. You rigorously question & test your own & others assumptions, supported by data
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Able to build, lead, & develop teams
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A great colleague - the kind of person people love working with, open to sharing your experience with & seeking growth opportunities from others
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Interested in joining a high-performing team with a supportive & inclusive culture.
You will:
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Be part of a global, distributed team, which means flexible working hours & a requirement to participate in early or late meetings on a regular basis
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Be working with people from a variety of backgrounds & cultures
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Be expected to travel <10% of the time
Perks of Working at Viator
- Competitive compensation packages, including base salary, annual bonus, & equity.
- Work your way with flexibility to suit your lifestyle. We take a remote-friendly approach to collaboration, with the option to join on-site as often as youd like in select locations.
- Flexible schedule. Work-life balance is ingrained in our culture by design. Trust & accountability make it work.
- Donation matching. Give back? Give more! We match qualifying charitable donations annually.
- Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
- Travel perks. We believe that travel is employee development, so we provide discounts & more.
- Employee assistance program. Were here for you with resources & programs to help you through lifes challenges.
- Health benefits. We offer great coverage & competitive premiums.
Our Values
We aspire to lead; Were relentlessly curious;... want to know more? Read up on our values:
- We aspire to lead. Tap into your talent, ambition, & knowledge to bring us & you to new heights.
- Were relentlessly curious. We push beyond the usual, the known, the thats just how its done.
- Were better together. We learn from, accept, respect, support, & value one another & are creating something remarkable in the process.
- We serve our customers, always. We listen, question, respond, & strive for wow moments.
We strive for better, not perfect. We wont get it right the first time or every time. Well provide a safe environment in which to make mistakes, iterate, improve, & grow.
Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.
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