Fanatics is the global leader in licensed sports merchandise & changing the way fans purchase their favorite team apparel & jerseys. Through an innovative, tech-infused approach to making & selling fan gear in today's on-demand culture, Fanatics operates more than 300 online & offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), & more than 200 collegiate & professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea). Fanatics offers the largest collection of timeless & timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events. At Fanatics, we're a diverse, passionate group of employees aiming to ignite pride & passion in the fans we outfit, celebrate & support. We recognize that diversity helps drive & foster innovation, & through our IDEA program (inclusion, diversity, equality & advocacy) at Fanatics we provide employees with tools & resources to feel connected & engaged in who they are & what they do to support the ultimate fan experience.
About the Team
Join our world class digital marketing team at Fanatics! Our team uses detailed measurements to execute & optimize our digital marketing & advertising strategies. The team is a significant growth driver for the company & is proud to push the envelope through innovations using a test & learn approach. To scale at a global level, the team utilizes best in class technology, machine learnings, & deep analytics to identify & push growth opportunities from our investments. The team also ensures that our customers have not only relevant, but the best experiences through data personalization.
Fanatics is seeking an experienced individual to join our fast-growing Marketplace department. The Senior eMarketing Specialist will be knowledgeable & passionate about ecommerce, marketplaces or digital advertising. The ideal candidate would have 2-3 years' experience selling products online, experience working with Amazon, eBay & other leading Marketplaces is preferred but not required. The Senior Specialist will drive key initiatives for the Marketplace channel, collaborating with multiple internal product teams to drive new partner integration projects while developing & streamlining marketplace processes to improve efficiency. The candidate should display aptitude in relationship management & be comfortable holding conversations with important & strategic partners as well as senior internal stakeholders. Strong project management skills are needed for this role.
This is a great opportunity for an experienced ecommerce specialist with technical prowess & commercial awareness to help develop the marketplace strategy to achieve both long & short-term goals. The individual will have the chance to expand their already expansive knowledge of the wider emarketing industry from a world-class team, improving their analysis skills & ability to provide insight on trends whilst working on a highly visible marketing channel. The candidate must enjoy solving technical problems & creating, analyzing & improving processes. They should be highly analytical, organized & goal oriented. The candidate should also like working in a fast-paced environment. Keeping up with pro & collegiate sports is a plus.
Prepare daily, weekly & monthly reports that provide valuable metrics for marketplace management & operational decisions.
Project manage new marketplace integrations from beginning to end, ensuring deadlines are met & process & decisions are documented.
Provide detailed insight into daily, weekly & monthly reports & identify & interpret valuable metrics for advertising & operational decisions.
Create & update rules to optimize & manipulate product catalog metadata.
Successfully coordinate, direct & aid multiple stakeholders across the business toward project goals.
Work closely with product team to ensure key features are released & rolled out according to plan.
Develop an understanding of the different facets of the business & deliver & share knowledge when needed.
Create, map & improve technical processes to improve the efficiency of the marketplace business.
Nurture & maintain external relationships, providing timely, accurate information on performance, whilst communicating their requirements & needs back to the business.
Collaborate with the analytics & business intelligence team to build actionable reports to make rational business decisions.
Assist feeds marketing team in maintaining & developing the Marketplace portfolio product feeds.
Develop initiatives to meet key online marketplace KPI goals including revenue & ROI.
Create, manage & distribute data & insights via regular & ad-hoc reporting utilizing tools (Channel Advisor, DSCO & Commerce hub) & reporting/analysis platforms (Tableau, SQL, Excel).
Education & Experience Requirements:
Working knowledge of marketplaces & marketplace/ecommerce management tools.
2-3 Years' experience selling via Ecommerce channels (Marketplaces or working with Marketplace management/integration platforms advantageous).
Well versed in business reporting & can make decisions based on numerical data.
Experience working with large product catalogs desirable (preferably fashion/clothing/sportswear).
High Proficiency in Microsoft Office (primarily Excel, Word, Access & PowerPoint)
Familiarity accessing data & utilizing large databases using SQL highly desired.
Bachelor's degree preferred.
Strong commitment to learn new marketplace & marketing techniques & strategies.
Team player showing proven ability to work cross functionally with technology product managers & product developers to facilitate product enhancements.
Strong quantitative skills, & experience utilizing scientific analytic methods, qualitative methods, & quantitative analysis techniques.
Commitment to learning new & changing industry developments & best practices
Exceedingly detail oriented & responsible
Ability to change focus easily & multitask
Ability to work well under pressure with tight deadlines
Willing to work across multiple time zones & coordinate with teams worldwide when needed.
Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e. College National Championships, Super Bowl, Stanley Cup, etc.)