Role: Sr. Specialist, Direct Sales Operations U.S.

Location: Toronto, Ontario

HelloFresh is seeking a dynamic & driven Sr. Specialist, Direct Sales Operations to support our in-person, Direct Sales channel. This role offers an incredible opportunity for a passionate marketer to make a significant impact on HelloFreshs growth in North America with a focus on expanding & launching Direct Sales in the US Market. Reporting to the Senior Manager, Direct Sales, you will play a key role in driving customer acquisition, ensuring seamless execution of our field marketing campaigns on the back-end, creating & optimizing reporting structures, & managing relationships with agency partners. If youre ready to hit the ground running & thrive in a fast-paced, collaborative environment, wed love to hear from you.

You will:

• Contribute to the achievement of ambitious customer acquisition goals through our door-to-door sales, in-person activations, & event based marketing.
• Assist in overseeing a network of brand ambassadors across multiple US territories, ensuring they remain motivated & aligned with HelloFreshs brand values.
• Support the management of vendor & agency partnerships to optimize campaign execution.
• Step in as needed to assist with campaign execution, providing hands-on support to ensure successful outcomes.
• Manage essential operational tasks, including voucher creation, invoicing, & cost tracking, to maintain campaign efficiency.
• Work alongside analytical thinkers to track, analyze, & present campaign performance insights that drive future decision-making.
• Support the creation, on-boarding, & expansion of new sales training tools, programs, & presentations.
• Stay informed on industry trends & competitors, continuously identifying new opportunities & fresh ideas to propel business growth.
• Augment & optimize our sales & administrative processes leveraging Generative AI tools to grow our reach & sales.

What Youll Bring

• Required: Strong proficiency in Microsoft Excel (e.g., pivot tables, lookups, complex formulas)
• Preferred: Experience writing & optimizing SQL queries for data extraction & analysis
• 1-2 years of marketing analytics experience or relevant education; experience in sales or event management is a bonus.
• Ability to report on sales data in a written format for leadership review including identifying opportunities for improvement & growth. 
• Strong communication skills & the ability to connect with diverse audiences. 
• A collaborative mindset that energizes & motivates those around you.
• Exceptional project management skills, with the ability to plan & execute efficiently.
• A natural curiosity for analytics & data-driven decision-making.
• Comfortable in a fast-paced environment, with the ability to pivot & problem-solve effectively.
• Experience using GenAi to create streamlined processes that can support sales teams.
• Experience with Salesforce, Tableau, or similar CRM & BI tools is a plus.
• A genuine enthusiasm for HelloFreshs mission, coupled with a hunger to learn & grow.

Youll get 

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.