Director of Audience Development  | Tripadvisor

About Tripadvisor 

We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

Were seeking a Director of Audience Development to help grow & maintain a highly engaged audience across Tripadvisors on-and off-platform channels, playing a critical role in transforming our audience growth strategy. This role will sit on our marketing strategy team & work cross-functionally with SEO, CRM, editorial, commercial, & product teams for both our B2C & B2B audiences. 

Job Location: Hybrid

This role is a hybrid position that requires 3 days per quarter in our Needham, MA or NY, NY office.

What Youll Do

• Develop & implement effective strategies for distribution of traveler-facing & partner-facing content across owned & operated channels, with a priority focus on traveler-facing. 
• Own reporting, analytics, & insights for editorial content performance.
• Work closely with the marketing, editorial, commercial, & product teams to identify the right distribution channel mix, content positioning, & funnel optimization; advise on how to capitalize on key moments & opportunities.
• Work closely with editors to optimize content for distribution channels based on insights.
• Collaborate with marketing, growth, & editorial teams to identify new traffic opportunities & ways to reach & engage travelers; execute experiments & initiatives to hit goals.
• Manage current social, content marketing teams.
• Establish & oversee the growth & engagement strategies for Instagram, TikTok, Facebook, X, & other emerging platforms, including setting KPIs & guiding content creation.
• Oversee the strategy, development, & execution of how we leverage content creators & influencers across our channels to drive engagement & audience development. 
• Work with our integrated & product marketing teams to ensure appropriate content is weaved into our tentpole campaigns & marketing communication.
• Support (or lead) the development of content first marketing campaigns focused on driving consumption, engagement, & time on site.
• Be a vocal leader to ensure the entire organization has a solid understanding of our audiences, social & content marketing strategies.

Skills & Experience 

• 10+ years experience working at a publisher or multi-channel editorial entity with a strong understanding of audience development, distribution channels, & the digital landscape.
• Strategically minded adept at creating customer journeys & leveraging data & trends to fuel conversation & engagement.
• Deep interest in culture & a pulse on worldwide events with the ability to capitalize on trends. 
• An expert in the space to drive strategic decision making, educate leadership, communicate changes, & level-set expectations for stakeholders. 
• Savvy & well-versed in all distribution platforms with a deep understanding of how to build & shape a content strategy based on data & insights.
• Successful track record in growing & optimizing platforms for increased revenue, views, subscribers, & audience.
• Strong communication skills, including ability to translate analytics & patterns on social into insights & recommendations for editors.
• Knowledge of travel landscape & key competitors in travel space a plus.
• Ability to distill data & insights into actionable experiments.
• Management experience, especially training/managing younger managers.

What We Offer 

• Flexible activity-based working fostered collaboration & productivity.
• Inclusive global travelers community welcoming diverse perspectives.
• Competitive salary package including performance bonuses & equity plan.
• Development programs, managerial courses, & learning series.
• Health insurance covers medical, dental, & vision for families (varies by country).
• Lifestyle Reimbursement Benefit for personal travel, & physical, mental, & financial wellness.
• Several paid time off programs, including time to bond with new children & care for family members. Paid public holidays, & year-end office shutdown.
• Employee assistance program for short-term counseling & free Calm app subscription.
• State-of-the-art offices: dining, coffee points, & leisure areas.

The salary range for this role is $185,000 to $230,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employees pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, & business or organizational needs. This compensation range may also be modified in the future

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com & let us know the nature of your request . Please include the job requisition number in your message.

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