RAPP Chicago is looking for an Associate Director of Experience Strategy to join our award-winning Experience Strategy team.

WHO WE ARE:

We think too much marketing isnt us. Its mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas & ambitions. Its one size fits all & its dull.

When it comes to individuals, were fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individuals needs, beliefs, behaviors, & aspirations. And we commit to doing this in every aspect of our work for clients & their consumers.

We actively foster an inclusive workplace where diversity & individual difference are valued & leveraged to achieve the agencys vision. And most importantly we value every individuals well-being.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual & how we can create value from every individuals experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action & customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists & Creatives know how to get it to them.

RAPP is an integral part of Omnicoms Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, & data & marketing scientists across 40 global markets. 

YOUR ROLE:

The Associate Director, Experience Strategy will own the development & execution of strategy for the relationship between Marketing & Recruiters for the United States Army. The role will have responsibility for all aspects of program defintion & design, understanding the complicated hand-off of data & systems between marketing & recruiting command. As the day-to-day owner of the strategic vision, the Associate Director will need to understand the long-term vision & marketing roadmap in order to bring that vision to life & drive efficiency with the Army recruiting force.

YOUR RESPONSIBILITIES:

• Lead the development of marketing to recruiter strategy across the United States Army account
• Own all strategic deliverables across the account, such as annual strategic plans, audience analysis, impact estimations, project strategy
• Have the confidence, gravitas, presentation & relationship building skills to drive change across client stakeholders
• Partner with Marketing Sciences to develop integrated test & measurement plans
• Work closely with Business Analyst teams in discovery & information gathering efforts to understand feasibility & potential project impacts
• Be accountable for the execution of projects against the approved strategy
• Analyze & present project results focusing on impact generated against business goals & potential for future optimizations.
• Contribute to strategic recommendations on core CRM technologies (CDPs, journey orchestration tools etc) in partnership with technology team members
• Be a champion for strategy within the office, network, & Omnicom at large
• Strategically build client relationships & trust, & proactively identify business opportunities
• Contribute to growing our thought leadership program
• Contribute to a working environment in which diversity, unique perspectives, collaboration, & jumping in thrives.

SKILLS & EXPERIENCE:

• Strong ability to understand complicated topics & distill that into digestible client & internal deliverables
• Deep understanding of the data driven marketing landscape & a desire to invent the future of marketing
• Comfortable analyzing project results & identifying potential optimization opportunities
• Specific experience in CRM strategy development, owning the clients strategy from conception to delivery
• Experience managing & owning the development & delivery of strategic deliverables (annual plans, customer journeys, creative briefs etc) across complex client accounts
• Experience of working with government agencies preferred
• Confidence in working with senior clients on complex projects with impressive presentation skills, gravitas & credibility

OTHER REQUIREMENTS:

• Youll have a track record of getting things done youll need to be a driving force behind our desire to keep our clients ahead of the game. We want you to challenge their conventions & bring their strategies to life.
• Interpersonally savvy you will need to be able to handle the client on your own, lead projects & be their trusted advisor at RAPP.
• Youll support the rest of the team in their professional development by inputting to & quality controlling their delivery.

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Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections & collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary & comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, & personal days & positive activism days, paid parental leave & disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $110,000 - $135,000. This range is specific to Chicago & multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience & training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.