Role Description
We are looking for a technically minded, analytical Marketing Operations Manager who will strive to further develop our email system provider, expand & investigate our database & provide support to our marketing managers with execution of all audiences, journey & campaign creation with the purpose of engaging & monetizing our Dropbox Customer base. Youre passionate about Marketing & are looking to expand & grow your lifecycle marketing career. You are also excited to work globally & closely with cross-functional partners, including Product, Product Marketing, Regional leads, & more.
You are data-driven & have a passion for growth. You are technically minded & have a deep understanding of databases, SQL, dashboarding & data investigation. You are an analytical individual with a passion for investigating & problem solving. You will understand marketing & sales processes, have working knowledge of lifecycle email & mobile push notification marketing, marketing automation, A/B testing, reporting, & be able to take on a dedicated project management approach towards these initiatives. You are solutions-focused & dedicated to sharing your knowledge for the advancement of our whole team.
Responsibilities
- Anchor the team & provide a technology point of view on advanced topics like MTA, campaign air-traffic control, & data flows
- Build tech specifications & business campaigns to align cross functional stakeholders around shared goals
- Scope out new technologies or projects that significantly modify the way we use data within marketing campaigns & how it flows through our platforms
- Partner & collaborate with marketing, product/sales, engineering teams, & 3rd-party vendors in developing & managing event & attribute data capabilities for highly personalized email & push campaigns
- Support the enablement of the lifecycle marketing tech stack; configuration, monitoring & troubleshooting
- Develop & implement production & workflow processes
- Support transactional campaign planning, development, & execution
- Identify opportunities for process improvement & adoption of best practices
- Support end of life communications for products & features
- Maintain positive email deliverability & global compliance
Requirements
- 5+ years of marketing automation experience creating B2B or B2C scaled automated lifecycle journeys (across email, in product, mobile) with a particular focus on system & data connections
- Proven success collaborating with cross-functional teams (Product, Engineering, Sales, & Marketing) & driving alignment in a matrixed environment
- Demonstrable skills with internal & 3rd party marketing automation solutions (Iterable, Marketo, Braze, etc.) & sales CRMs such as Salesforce
- Demonstrable experience with creating & managing APIs
- Proven ability with managing CDP, model-driven targeting, & 3rd party data connections
- Experience with analysis, data manipulation, & management using SQL in advanced data platforms (Snowflake, Redshift, etc.)
- Strong project management skills; results-focused with impactful execution & follow-through; highly detail-oriented
- Comfortable with the basic elements of HTML, CSS, AMPScript, & Handlebars
- Knowledge of email regulations; CAN-SPAM, GDPR, CASL, & other local variations
Preferred Qualifications
- Bachelors degree or equivalent in related field
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