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Wattpad's vision is to entertain & connect the world through webnovel stories. Since 2006, we've been on a mission to use the power of community & technology to unleash the full potential of stories to the world. Representing a tapestry of cultures & languages, around the world come to Wattpad every month to share & discover stories they can't find anywhere else. Come build the future of entertainment & storytelling with our global team, & write your next chapter with us!
Wattpad is part of the WEBTOON family of brands, the largest storytelling platform in the world that enables creators & users to discover, create, & share stories. With over 24 million creators & ~170 million active users per month, we are truly empowering creation by anyone, for everyone. To read more about our family of Brands, check out our website here.
The IP Marketing Team's goal is to create unrivaled demand for stories from our top creators by harnessing the power of the Wattpad community & data to build, nurture & grow audiences & fandoms. We then engage & mobilize these audiences to support our creators as a top-tier story's lifecycle evolves from a Wattpad story into a published book, film, TV series, or other exciting IP formats.
Wattpad is seeking a strategic, analytical, & hands-on IP Marketing Manager. Reporting to the Senior IP Marketing Manager & working collaboratively across the company, you will be responsible for launching & supporting priority stories throughout their entire lifecycle. You will develop innovative strategies & methodologies to grow IP at scale & create the next Big Hits.
The ideal candidate is a strategic marketer who seamlessly blends data-driven analysis with creative thinking. With a proven track record of maximizing impact across the entire user funnel-awareness, engagement, monetization, & retention-you have a deep understanding of content lifecycle marketing. You excel at developing tailored & creative campaigns that effectively connect the right content with the right audiences, fostering engagement & driving sustainable growth.
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