S'more about the team

As the Marketing Strategy & Analytics Manager, you will be instrumental in guiding the strategic direction of the Marketing department to achieve financial objectives for HelloFresh, Chefs Plate, & Factor. Your core responsibilities will involve data analysis to pinpoint areas for improvement, developing & executing strategies to optimize processes & workflows, & rigorously measuring the impact of new initiatives. You will also lead special projects & provide crucial support to senior leadership.

This position is an individual contributor role.

Lettuce share what this role will be responsible for

• Performance Tracking & Analysis: Monitor & evaluate marketing outcomes, including tactics, lead generation, sales activities, & ROI. Communicate performance updates with data-driven recommendations & strategic insights to leadership.
• Market Research & Opportunity Identification: Conduct in-depth research to uncover new market opportunities & consumer preferences, supporting campaign development & identifying market trends.
• Customer Base Analysis: Proactively analyze the customer base to understand & address potential cannibalization across brands.
• Data & Demographics Management: Own the relationship with Environics & facilitate the effective utilization of demographic data throughout the organization.
• Strategic Planning Support: Provide support & coordination for the Canada Marketing team's strategic planning processes during peak periods.
• Process Optimization: Develop & implement efficient processes & workflows to enhance overall operational efficiency.
• Undertake other duties as assigned to support departmental goals.

Sound a-peeling? Here's what we're looking for

• Experience: 5+ years in Marketing Management Consulting, Growth Marketing Management, DTC Consumer Marketing, and/or Digital Marketing.
• Data Proficiency: Highly skilled in analyzing large datasets, identifying trends, drawing conclusions, & adept at cleaning, transforming, & structuring raw data for analysis.
• Technical Skills: Proficient in querying data & possessing data through analysis tools such as Databricks, Tableau & Google Analytics.
• Strategic & Critical Thinking: Demonstrated ability to think critically about company goals, develop strategies to achieve them, & articulate logical rationales for recommended actions.
• Communication & Presentation: Excellent communication, interpersonal, & presentation skills to convey complex information clearly & concisely.
• Analytical Aptitude: Creative thinker with a strong data-driven analytical aptitude to optimize daily performance & manage business operations effectively.
• Decision-Making & Problem-Solving: Proven strategic decision-making & problem-solving capabilities.
• Organizational Skills: Outstanding organizational & time management skills.
• Education: Bachelors degree in Marketing, Mathematics, Statistics, or a related field.

Lets cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh & Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, & 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation & PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, & invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, youll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERGs like FreshPride, Women Empowered & LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you havent already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal & life needs. Offering remote work flexibility, along with the opportunity to interact & collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, & empowers teams to choose when & how often they work from the office & work from home, in addition to team days & company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

Its no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

Interested in joining the HelloFresh team? Dont be chai, apply! Submit your application in PDF format today.