Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, & Adidas. We help our customers succeed in todays digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, & more. In 2021, we went public on the New York Stock Exchange, & we havent stopped growing since!  

Were looking for a Senior Insights Analyst who is passionate about CPGs & eCommerce. This role will report to the Director, Market Insights. 

As a leading digital intelligence provider that works with CPG brands globally to build & optimise their ecommerce strategies, we have a wealth of online data & are expanding our newly formed Insights team. The role will be to support the sales & marketing teams with actionable insights & compelling stories, generated through data analysis & research. You will create content that is provided for prospects, marketing campaigns, PR & events. This will be an experienced research or insights analyst seeking to join a high-performing, mission-driven team.

What You Will Do:

• Conduct research, analysis, & shed light on market trends & consumer behaviors to tell compelling, data-driven stories that unlock Similarwebs value for Consumer Goods & eCommerce customers & prospects to support pre-sales efforts
• Effectively handle large, complex & disparate quantitative datasets, which require strong experience in analysing large data sets & creating effective presentations.
• Summarise data to produce tables, charts, & graphs; generate polished diagnostic analyses/reports. Summarise conclusions & recommendations in a concise, client-friendly manner
• When relevant, enhance data from our platform with secondary sources, including annual reports, presentations & market research reports
• Develop repeatable & scalable analysis & content 
• Stay abreast of emerging industry trends & evaluate their significance, as well as incorporate areas of client interest revealed by Professional Services 
• Develop a deep understanding of customers priorities & challenges to derive consumer & market insights that prompt action
• Assist in building a central insights knowledge base for all ecommerce categories across markets
• Evangelise & influence internal marketing partners to incorporate & emphasise your research in client-facing events & relevant programs
• Execute against a variety of regular & ad-hoc insights projects for Marketing & Sales, meeting agreed-upon milestones
• Partner with Marketing, Advisory Services, Client Services, & Products to identify critical business questions that can be answered through Similarweb Insights
• Conduct primary research on either an annual or bi-annual basis with our Market Research Panel

This is the perfect job for someone who:

• 3 to 4 years of working experience in a similar insights, & analytics role within the CPG/FMCG sector 
• Strong Retail, CPG, eCommerce or Financial Services market knowledge/experience required
• Experience working with a high volume of website & app traffic & engagement data, plus SKU, category & store-level CPG brand data across multiple retailers & KPIs
• Advanced Google Sheets/Excel & Google Slides/Presentation building skills essential, data querying skills preferred (SQL, Python, etc)
• Loves utilising qualitative & quantitative research methodologies & working in market research, data analytics, digital intelligence, & creating industry reports with high attention to detail
• Strong presentation & storytelling skills ; experience in generating & sharing meaningful insights across business categories & to multiple stakeholders (internal & external)
• Excellent communication skills (written & verbal) in English
• Proactive & creative with a can do attitude, open to new challenges
• Expert in managing time management & multi-tasking, able to manage & prioritize projects to meet deadlines independently
• Self-driven & quick learner, who has the confidence to push their own ideas to challenge current ways of working
• Strong interpersonal skills (ability to navigate complex organization structures & influence accordingly to succeed)

Why youll love being a Similarwebber:

Youll actually love the product you work with: Our customers arent our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said the product. Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

Youll find a home for your big ideas:  We encourage an open dialogue & empower employees to bring their ideas to the table. Youll find the resources you need to take initiative & create meaningful change within the organisation. 

We offer competitive perks & benefits: We take your well-being seriously & offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings & happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether its Career Week, personalised coaching, or our ongoing learning solutions, youll find all the tools & opportunities you need to develop your career right here.

Diversity isnt just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity & experience. We believe our culture of equality & mutual respect also helps us better understand & serve our customers in a world that is becoming more global, more diverse, & more digital every day.

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