S'more about the team

You will be a key leader within the Brand Marketing team, supporting the HelloFresh Group to drive topline above-the-line (ATL) media strategy in North America (US & Canada). This role oversees media planning across HelloFresh portfolio of brands (HelloFresh, GreenChef, Factor, EveryPlate & Chefs Plate).

Our ideal candidate will have a strong track record in planning ATL Media & have Canadian market & media experience. This is a high performance, high impact role driving incredible growth at HelloFresh working across the Marketing Organization. 

This is a hybrid role based in Toronto.

Lettuce share what this role will be responsible for

• Be accountable for best in class execution of media strategy in partnership with supporting internal & external agency partners. 
  • Translate business goals into media objectives, clearly articulating a plan & strategy
  • Develop audience targeting strategies informed by insights
  • Brief, approve & track media plans with external media agencies
  • Build sustainable processes to ensure accurate implementation of media buys, campaign set-up & budget pacing 
  • Experience with in-house media teams, ad trafficking & ad operations 
• Monitor & analyze media performance, optimizing campaigns on an ongoing basis to drive improvement weekly, monthly & quarterly in identified KPIs.
  • Accountable for hitting defined acquisition targets & OKRs such as conversion, CAC, ROI, brand lift metrics, etc.  
  • Accountable for quantifying channel impact across the funnel
• Lead new testing initiatives with Marketing Analytics to validate performance & drive incremental growth.
  • Partner with Brand Strategy & Brand Creative to continuously iterate & test to drive response rates, audience targeting strategies, & message/creative variations
• Manage relationship(s) with external agencies & direct internal partners. 
  • Evaluate, negotiate, onboard & proactively manage new / existing partners as needed 
  • Work cross functionally with relevant internal stakeholders on business cases, contracts, invoicing, billing & auditing 
• Stay updated with industry trends, media attribution methodologies & media innovation
• All other duties, as assigned 

Sound a-peeling? Here's what we're looking for

• 5+ years of relevant professional experience with concrete, consistent results. 
• Experience in both the US & Canada media markets. 
• At least 3+ years of media agency management, with experience leading & influencing others.
• In-depth knowledge of ATL media (TV/OTT, Audio, OOH,) with relevant tactical experience. 
• Background in eCommerce and/or subscription business models is a plus.
• Substantial experience working with performance marketing metrics (CPM, CPV / CPS, CAC, incremental or marginal CAC, LTV, ROI).
• Fluency in Google Suite, Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus. 
• Bachelors degree with strong academic record and/or proven relevant experience in marketing required.
• A marketing strategist who can derive insights, recommendations & action plans from qualitative market trends, consumer feedback, & large data sets. 
• Data driven - advising & guiding based on data-driven metrics, track defined targets to measure channel performance Solutions oriented, developing new ways of approaching complex problems.
• Highly collaborative - proactively seeking input from peers & leaders in problem solving.
• An expert in project management, with strong organizational & communication skills.
• Nimble, adapting quickly & addressing challenges in a proactive manner.

Lets cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh & Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, & 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation & PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, & invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, youll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERGs like FreshPride, Women Empowered & LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you havent already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal & life needs. Offering remote work flexibility, along with the opportunity to interact & collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, & empowers teams to choose when & how often they work from the office & work from home, in addition to team days & company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

Its no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

Interested in joining the HelloFresh team? Dont be chai, apply! Submit your application in PDF format today.