Visa Sponsorship is not included in our hiring package. Applicants will need to be authorized to work in the U.S.

BetterCloud is the market leader for SaaS Operations, enabling IT professionals to transform their employee experience, maximize operational efficiency, & centralize data protection. With no-code automation enabling zero touch workflows, thousands of forward-thinking organizations like Gainsight, Voi Scooters, & Bark Box now rely on BetterCloud to automate processes & policies across their cloud application portfolio.

With 10+ years experience pioneering the SaaS Operations movement, BetterCloud now serves the worlds largest community of SaaSOps experts. As host of Altitude, the industrys leading SaaSOps event & publisher of The State of SaaSOps Report, the categorys definitive market research, BetterCloud is recognized by customers (G2) & leading analyst firms (Gartner & Forrester) as the market leader in SaaS Operations Management.

We are seeking a dynamic & results-oriented Lifecycle Marketing Manager to join our team at BetterCloud. This pivotal role focuses on creating, strategizing, executing, & optimizing a data-driven communications strategy across the post-sales customer journey maximizing opportunities for growth, retention, & loyalty. Reporting to the Head of Marketing, the Lifecycle Marketing Manager will design targeted campaigns that enhance user engagement, drive revenue growth, & reduce churn. You'll deliver personalized experiences that resonate with IT professionals, ensuring their success & fostering lasting relationships with BetterCloud.

About You

• 3-5 years of experience in CRM, Digital Marketing, Lifecycle Marketing, Growth Marketing, or a related position with the responsibility of driving revenue or ROI.
• Deep understanding of marketing automation tools & CRM systems, with the ability to leverage these technologies for targeted campaign execution.
• Experience working in tools such as Marketo, Sendoso, SalesForce, etc., to execute segmented campaigns that deliver timely & relevant messages.
• Strong analytical skills, with a data-driven approach to decision-making & a keen eye for identifying trends & opportunities in customer behavior.
• Excellent written & verbal communication skills, with the ability to craft compelling content that engages & converts.
• A collaborative mindset, capable of working effectively with cross-functional teams to achieve shared goals & improve customer experiences.
• A commitment to staying informed on the latest marketing trends & technologies, with a willingness to innovate & experiment with new strategies.

What Youll Do 

• Working alongside Customer Success Managers & Renewal Managers, youll have ownership over revenue & up/cross-sell targets for BetterCloud customer renewals
• Develop & manage complex automated marketing campaigns, using segmentation & personalized messaging to drive adoption, engagement, & retention.
• Map out & understand the complete user lifecycle journey, identifying key touchpoints & opportunities for engagement across all communication platforms.
• Identify & develop customer segmentation strategies across various channels - including email, in-app, digital, & social - tailoring marketing approaches based on data & customer behavior insights.
• Collaborate with customer facing teams to ensure cohesive customer experiences & to align marketing strategies with company-wide objectives.
• Track, analyze, & report on key performance metrics, using insights to optimize campaign performance & inform future strategies.

Goals

In your first week, you will have

• Begun to understand & train in BetterClouds customers, brand, & platform
• Met with your team & team members across go-to-market & Product
• Started to learn about the market & BetterClouds vision for innovation

In your first 30 days, you will have

• Worked closely with Customer Success leaders & individuals to understand BetterCloud customers & how they rely on BetterCloud
• Know key players across the org, have started to build relationships & sit in on calls with Customers to hear from them directly
• Started to map out a strategy for scaled customer engagements

In your first 60 days, you will have

• Executed campaigns to BetterCloud customers with cross-functional team members
• Developed a cadence of reporting & analysis to share results of your campaigns with the Marketing org & the rest of the GTM team
• Developed a strong understanding of our customer, our brand, & our product to inform your messaging & campaign strategy

Salary Range: IC3 - 100-125 base 

This salary range represents BetterClouds good faith & reasonable estimate of the range of possible compensation for this role at the time of posting, & BetterCloud may ultimately pay more or less than the posted range.  The final salary for this position will be determined in BetterClouds sole discretion, consistent with applicable law, & based on a variety of factors, including but not limited to the employees work experience, skills, & qualifications for the role, as well as the needs of BetterClouds business & other operational considerations.

What We Offer

• Medical, Dental, & Vision benefits (100% employer-paid option) HSA & FSA & dedicated mental health resources through Spring Health.
• Equity options, financial wellness support, geo-neutral pay, WFH stipend
• Remote friendly culture
• Our team enjoys 4+ weeks of PTO, plus paid sick/mental health days, & 12 paid holidays.
• Plus more Think events, a company summit, killer swag & a strong BetterCloud Community!
  
  

BetterCloud is an Equal Opportunity Employer, including disabled & vets.

*Remote - Qualified applicants based on most states of the U.S.A. are eligible for this position. Note that there are a number of states from where this position cannot be held.

.#LI-Remote

#BI-Remote

BetterCloud is an Equal Opportunity Employer, including disabled & veterans.

Salary:

Salary Range: 

This salary range represents BetterClouds good faith & reasonable estimate of the range of possible compensation for this role at the time of posting, & BetterCloud may ultimately pay more or less than the posted range.  The final salary for this position will be determined in BetterClouds sole discretion, consistent with applicable law, & based on a variety of factors, including but not limited to the employees work experience, skills, & qualifications for the role, as well as the needs of BetterClouds business & other operational considerations.

Overview of BetterCloud Benefits:

• Health benefits package (including medical, dental, vision) 
• Flexible spending accounts
• PTO (sick leave, parental leave, vacation benefits)
• Employee Assistance Program
• Mental Health Resources
• 401k