Senior Social Media & Influencer Manager

100% Remote (U.S. Based Only, Select States - See Below)

About the role

We are looking for an ambitious, strategic & hands-on marketing leader to join our small & passionate team as a Senior Social Media & Influencer Manager. Together, well spread the word about StyleSeat & inspire our community of stylists & beauty Pros to build their personal & professional success. We are seeking an expert communications professional with a strong background across social media & influencer marketing, ideally in the beauty/wellness/lifestyle space. The right candidate has a strong mix of communications, creative & strategic skills with a focus on creating high-performing content & building a community of brand evangelists. The Senior Social Media & Influencer Manager will play a pivotal role in driving the success & impact of the StyleSeat brand & offering for our Pros. 

What youll do

Main Responsibilities 

• Lead StyleSeats social media & influencer efforts, developing & posting compelling & engaging content that resonates with our audience across channels (FB/IG, TikTok, Pinterest, & other relevant social platforms). 
• Work cross-functionally to develop the social media content calendar; engage our audience with compelling ongoing content series while supporting key business priorities (e.g., new product launches + education, community building + events, educational content, product support + education).
• Curate & cultivate meaningful relationships with a spectrum of influencers, creators, managers & agents to amplify the StyleSeat brand message; Define & execute influencer & creator strategy, influencer contracts, incentives & asset delivery.
• Own the StyleSeat social media accounts, including creation of the social calendar, scheduling, posting, & community management.
• Build out actionable reporting; Monitor growth & engagement across platforms, hit growth/engagement targets, track progress against KPIs & adjust future content accordingly, reporting this data to the wider team weekly or monthly.
• With our greater team, manage the community: respond to comments + messages across platforms, direct inquiries to the appropriate teams, engage customers + creators who are sharing our products on social, flag concerns to the broader team.
• Stay up-to-date on social platform updates, best practices, & new trends to ensure StyleSeats organic marketing strategies are always evolving with new information. Suggest new/experimental trends & initiatives, as well as changes to existing practices.

Specific deliverables (90 Days) 

• Build out channel strategy, prioritizing the top 3 channels to reach & engage our Pro audience within 30 days.
• Set goals for follower growth, & develop a plan for achieving & tracking within 60 days.
• Identify, develop, & launch 3-4 content pillars for the social channel within 90 days.

Who you are 

Successful candidates can come from a variety of backgrounds, yet here are some of the critical & nice-to-have experiences were looking for:

Must Have 

• 5-7 years of experience in communications & social media with a proven track record of growing a brand following on social media platforms.
• Deep knowledge of & 2-3 years of hands-on experience posting on social platforms Meta (Instagram/FB), TikTok, YouTube - including both organic & paid distribution strategies, as well as how to build platform strategies against specific business opportunities. 
• A demonstrated ability to translate business objectives into compelling content for the social media channel, with measurable results.
• Experience recruiting, negotiating with, & building relationships with creators & influencers, focusing on brand-relevant talent & ROI-driven collaborations.
• Ability to lead peers, working on projects with multiple internal stakeholders & collaborators, including creatives, marketers, analysts, customers, etc.
• Comfort with statistics & analytics to measure results.

Nice to Haves 

• Experience with creative tools & editing platforms such as Adobe Photoshop, Adobe Premiere Pro, Canva, Inshot, CapCut.
• Comfortable with UGC photography/filming/editing & being on camera.
• B2B experience in the beauty, health, & wellness industry is highly desired.

Salary Range

Our job titles may span more than one career level. The career level we are targeting for this role has a base pay between $111,500 & $130,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs & market demands. Base pay ranges are subject to change & may be modified in the future. 

Who we are

StyleSeat is the premier business platform for SMBs in the beauty & wellness industry to run & grow their business; & destination for consumers to discover, book & pay. To date, StyleSeat has powered more than 200 million appointments totaling over $12 billion in revenue for small businesses. StyleSeat is a platform & marketplace designed to support & promote the beauty & personal care community. Today, StyleSeat connects consumers with top-rated beauty professionals in their area for a variety of services, including hair styling, barbering, massage, waxing, & nail care, among others. Our platform ensures that Pros maximize their schedules & earnings by minimizing gaps & cancellations, effectively attracting & retaining clientele.

StyleSeat Culture & Values 

At StyleSeat, our team is committed to fostering a positive & inclusive work environment. We respect & value the unique perspectives, experiences, & skills of our team members & work to create opportunities for all to grow & succeed. 

• Diversity - We celebrate & welcome diversity in backgrounds, experiences, & perspectives. We believe in the importance of creating an inclusive work environment where everyone can thrive. 
• Curiosity - We are committed to fostering a culture of learning & growth. We ask questions, challenge assumptions, & explore new ideas. 
• Community - We are committed to making a positive impact on each, even when win-win-win scenarios are not always clear or possible in every decision. We strive to find solutions that benefit the community as a whole & drive our shared success.
• Transparency - We are committed to open, honest, & clear communication. We hold ourselves accountable for maintaining the trust of our customers & team.
• Entrepreneurship - We are self-driven big-picture thinkers - we move fast & pivot when necessary to achieve our goals. 

Applicant Note: 

StyleSeat is a fully remote, distributed workforce, however, we only have business entities established in the below list of states and, thus are unable to consider candidates who live in states not on this list for the time being. **Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

* Alabama

* Arizona

* California

* Colorado

* Florida

* Georgia

* Illinois

* Indiana

* Maryland

* Massachusetts

* Michigan

* Nebraska

* New Jersey

* New York

* Ohio

* Oregon

* Pennsylvania

*Virginia

* Washington