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SoundCloud // social sound platform
 
Product, Full Time    New York    Posted: Wednesday, January 13, 2021
 
   
 
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JOB DETAILS
 

SoundCloud the worlds largest open audio platform, powered by a connected community of creators, listeners & curators who share, discover & influence what's next in music is seeking the worlds best VP of Consumer Product Marketing to join us.

Based in NYC & reporting to our VP, Product Marketing, youll be responsible for helping our customers find success with our features, products & platform, guiding a growing team of product marketers to shape our offerings & how we position them.

And like most of us here, youll log on with a smile each day because you care deeply about our mission & want to play a critical role in helping creators upload instantly, connect with fans, & grow their careers, & helping listeners discover, directly connect with & support SoundClouds community of more than 25 million creators.

Responsibilities:

Key responsibilities for this role include:

    • Build intelligence. Deeply understand the customers & markets we serve:
      • Build expertise in our markets, our competitive set, & our communities
      • Understand the relationship & evolution between our various customers, from listeners to curators to creators
    • Develop positioning. In partnership with product managers, ensure our features & products are built to best serve our customers - then develop crisp positioning & clear consistent narratives
    • Tell that story through marketing programs. Drive customer awareness, adoption & long-term engagement with those features & products; lead go-to-market/product launch, & develop ongoing campaigns that continue post-launch
  • Measure it all. Define & apply KPIs & OKRs to ensure your team is helping our customers to be as successful as possible at a healthy ROI

Who you are?

  • 8+ years of experience launching & scaling consumer apps, products, or services for global consumer and/or media brands
  • Proven, unchallengeable experience in growing consumer businesses through sustained customer engagement
  • Deep established proficiency in storytelling & narrative-building
  • Experience developing & driving analytically rigorous & ultimately successful marketing campaigns using a breadth of online channels
  • Expertise knitting together a broad range of customer listening posts & data sources - audience research, community feedback, customer support, behavioral analytics, etc.
  • International experience & a knowledge of diverse cultural, social, & business landscapes
  • Bonus points for a thorough understanding of:
    • The entertainment & technology landscape, specifically the music industry
    • Modern multi-channel media businesses
    • Two-sided marketplaces & community-based services
    • The lifecycle of audio creators
 
 
 
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