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As a Product Marketing Manager, youll bring value by:
Driving business value & revenue growth for Taboolas advertising product portfolio
Harnessing a deep knowledge of market trends, customer segments, & the competitive landscape
Creating differentiated product positioning & go-to-market strategies for Direct-to-Consumer (DTC) advertisers
Developing comprehensive sales enablement kits, product playbooks, & external-facing materials
Acting as the voice of the customer within the product marketing function
Partnering with Product teams to ensure Taboolas advertiser solutions drive performance outcomes
Building strong cross-functional relationships across sales, product, services, & marketing
Supporting the global sales organization with scalable tools, collateral, & tailored training
Conduct ongoing market & competitive research to refine product messaging & identify opportunities
Create & maintain sales toolkits, narratives, & presentations tailored to advertiser segments & use cases
Develop end-to-end product marketing strategy for the DTC segment, from positioning to execution
Deliver webinars, trainings, & scalable resources to support global sales teams
Act as the primary product marketing contact for advertiser-focused initiatives
Partner with Product Managers to ensure product readiness & launch effectiveness
Work cross-functionally to align go-to-market strategies & optimize sales adoption
Lead internal communication around product updates, positioning changes, & strategic initiatives
Understand & support the needs of our global sales teams
Build internal tools, guides, & customer-facing materials
Train sales teams on value proposition, product updates, & customer stories
Gather feedback from stakeholders to continuously improve marketing assets & messaging
If you ask Taboolars what they love about working here, theyll tell you that theyve been empowered to realize their full potential while growing & learning from & with smart & talented people. Theyll also share more about:
Adam Singolda, Taboola Founder & CEO says:You can copy anything from another business but you cant copy a companys culture.
Enjoy medical benefits, a fully stocked kitchen, & location-specific perks (gym partnerships, parking)
Flexibility: We offer a hybrid work schedule with 3 days in-office & an option to come in more often if desired
Work with some of the biggest names: Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia, & more
Taboola is an equal opportunity employer & we value diversity in all forms. We are committed to creating an inclusive environment for all employees & believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, & business need. Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.
Taboola empowers businesses to grow through performance advertising technology that goes beyond search & social & delivers measurable outcomes at scale.
Taboola works with thousands of businesses who advertise directly on Realize, Taboolas powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, & OEMs such as Samsung, Xiaomi & others use Taboolas technology to grow audience & revenue, enabling Realize to offer unique data, specialized algorithms, & unmatched scale.
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