The role

We are seeking an experienced & visionary Associate Director of Online Marketing to lead our online acquisition efforts across paid digital channels. This role is perfect for someone who combines strong analytical acumen with a deep understanding of creative optimisation & the evolving power of AI-driven automation. You will be a key driver of scalable growth & help Factor become the most trusted nutrition brand in Europe.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills & we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role, we would really like to learn more about you.

About Factor Europe

Factor is a fast-scaling, fresh & healthy ready meal brand reshaping how consumers interact with food & wellness. As part of our mission to deliver healthy, convenient, & delicious meals across Europe, were building a world-class digital marketing team that thrives at the intersection of performance, creativity, & technology.

What youll do

• Lead strategy, execution, & optimisation of digital performance campaigns (e.g. Search, Social, Display, Video) across multiple European markets.
• Drive creative strategy in collaboration with brand & design teams to produce high-performing, locally resonant ad assets test, iterate, & scale based on performance insights.
• Leverage AI tools & automation platforms to brief/produce content, streamline workflows, enhance targeting, & maximise ROI.
• Work with high-performing teams of channel managers & specialists, fostering a culture of experimentation, innovation, & continuous improvement.
• Work cross-functionally with Data, CRM, Product, & Brand to align online marketing with broader customer lifecycle goals.
• Translate campaign results into actionable insights & present learnings regularly to leadership stakeholders.
• Continuously evaluate new channels, tools, & automation opportunities to stay ahead in the dynamic digital marketing landscape.

What youll bring

• 7+ years of experience in performance marketing, with proven leadership in a fast-paced DTC or e-commerce environment.
• Strong track record managing paid media budgets & scaling customer acquisition efficiently.
• Deep experience with Meta Ads, Google Ads, YouTube, & programmatic platforms.
• Proficiency in AI-powered marketing tools & creative automation platforms.
• Strategic mindset with the ability to zoom in on data & zoom out to vision.
• Passion for data-informed storytelling & testing-led growth.
• Strong project management & cross-functional collaboration skills.
• Fluent in English; additional European languages a plus.

What we offer

• A competitive salary & company benefits
• 40% discount on Factor meals
• Paid Parental leave benefits
• 50% work-from-home policy, with a budget allowance to support your WFH set-up,  & flexibility to work from abroad up to 8 weeks per year
• Pension & Health insurance support
• We trust & support you - take ownership of your work & push your ideas from inception to execution
• We want to see you grow - we support your career progression & provide learning & development opportunities
• We take our work seriously, but we don't take ourselves too seriously. Youll work with fun, energetic, & supportive teams. 
• Weve kept up the work-hard, play-hard energy virtually. From team socials to holiday & milestone celebrations, youll have plenty of opportunity to connect socially with teammates across the HelloFresh Group

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.

After submitting an application our team will review this & get back to you within 5 business days.