The Job

As the Brand & Media Manager, you'll lead key brand activities for the Nordic markets, covering Norway, Sweden & Denmark as well as manage our ATL media strategy & plan to grow awareness & consideration for the Brand. By leading comprehensive analysis of consumer insights & brand performance as well as driving & managing our media planning you will lead the development of future brand strategies & key initiatives aligned with our Global vision to grow the brand further in the Nordic markets. 

You will be based out of our Nordic head office in Island Brygge, Copenhagen & report to the Associate Director of Brand. 

What Youll Do

In this role, youll take the lead on major brand initiatives in the Nordic markets:

• Own & drive brand media strategy & planning (TV, OOH, Radio, Meta, Online Video) in partnership with our central media team & local agencies to grow brand awareness & consideration.
• Develop & execute integrated omnichannel brand campaigns & partnerships (online & offline) that speak to Nordic audiences & address key consumer barriers.
• Analyze campaign performance & consumer insights to continuously improve media efficiency, brand engagement, & overall impact.
• Support planning & execution of the local Nordic brand strategy, ensuring alignment with global direction & local market needs.
• Manage budgets & KPIs, using data to inform decisions & ensure a high return on investment.
• Oversee 360 campaign project management, from creative development to media rollout, ensuring flawless execution & collaboration across teams.

What Youll Bring

• 4+ years of experience in brand marketing & media planning, preferably in FMCG, D2C, media agencies or lifestyle sectors.
• A strong track record of leading ATL media planning & cross-channel campaign execution incl. managing annual media budgets (allocation, tracking, & reconciliation)
• Experience working with creative & media agencies, with a deep understanding of how to brief, manage, & evaluate partners.
• Sharp analytical & project management skills, with the ability to juggle multiple priorities in a fast-paced environment.
• A keen eye for market trends, consumer behavior, & brand positioning.
• Excellent communication & cross-functional collaboration skills.
• Familiarity with the Nordic media & consumer landscape, particularly in food, health, & sustainability.
• Native speaker of either Danish, Norwegian or Swedish language, with the ability to understand the others; fluent in English.

We offer

• A meaningful impact on top- & bottom-line of HelloFresh Nordics
• Freedom of idea & initiative, execution & implementation of your own ideas
• The opportunity to engage & collaborate with colleagues across the globe
• A significant discount on your weekly HelloFresh box
• Mental health support through online subscriptions
• Monthly pension scheme including health insurance benefits 
• A diverse & vibrant international environment of 35+ different nationalities
• Subsidized healthy lunches
• Additional perks: Discounts for our neighboring gyms, company events & parties, fruit & snacks in the office & free Friday bar

Are you up for a challenge?

• Apply with your CV (In English please)
• If we see a match, youll have a call with one of our recruiters to share more about what you can bring to the team
• Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job
• We will be conducting interviews on an ongoing basis & will close down the position once the successful candidate has been found