Senior Analyst     

ABOUT RAPP

We stand up for individuality. We actively foster an inclusive workplace where diversity & individual difference are valued & leveraged to achieve the agencys vision. And most importantly we value every individuals wellbeing.

As a diversity champion, equal opportunities & disability confident employer & an ardent advocate of flexible working we understand that everyone has unique requirements & needs.

We are a global customer experience agency, but the individual really is at the heart of everything we do. We use data to find out what makes them tick. We use technology to talk to them one-to-one but to one million at a time. And we use creativity to encourage them to engage, click, buy & bond, again & again.  

Each brand is unique & has its own individual challenges. We pride ourselves in rising to each & every one of them, for brands such as KFC, Mercedes Benz, IKEA, & Virgin Media 02.

Us

We are advocates of hybrid working. All staff are required to come to the office 3 days a week & can work from home for 2. These days are set around what teams & clients you work on the 3/2 model provides flexibility for all our staff & a healthy work:life balance.

Learning & Development is important. We all know that. Its why we have a dedicated Learning & Development team & offer regular career conversations & bespoke L&D programmes so that you can leave us with more than when you started.

We recognise that the work of diversity, equity & inclusion calls on all of us. Thats why we set up The Neighbourhood. A collective of people, at different stages of the DE&I journey, whether impacted or allies, dedicated to helping our colleagues take ownership & effect change across 4 key pillars; Anti-racism, Disability, Gender & LGBTQ+ & Parents & Carers.

The Health & Wellbeing of our people matters immensely. We offer Coaching opportunities for all through our partnerships with Sanctus (mental health partner who provides online coaching; you can talk about anything, personal or professional) & Sayge (1:1 professional development coaching program). We have 40 trained Mental Health First Aiders across the agency & have Babylon Health (Private GP service) for all.

Youre better at work when you feel better in yourself.  So, in addition to your annual holiday, you can take a Me day & an Us day, every year. Your Me day is for you to invest in yourself go after a life goal, meditate, learn to paint, bake cakes or just have a duvet day watching Netflix!

Your Us day is all about giving back & helping others volunteer, pick litter at a local park, hang out with the elderly or raise money for a local charity.

Were progressive & always open to new initiatives, for example weve recently partnered with Fertifa (Leading Fertility & Reproductive Health benefit providers). Because we know the journey to becoming a family isnt always easy (that includes men too), & we support our people through that journey whether you are new parent, experiencing the menopause, or anything else in between. Weve also recently formed a parenting partnership with bloss, which provides all RAPP parents or parents-to-be access to an app that has 100s of experienced & fully qualified specialists that you can use for advice on any parenting question.

Whatever stage of life you are at, we make sure you have the tools you need to have a healthy work life balance.

US MARKETING SCIENCES

The Marketing Sciences team at RAPP is a driving force behind the agency's success, harnessing the power of data & technology. We are superconnectors, bridging the gap between creativity, data & tech to unlock limitless possibilities & disruption.

Our mission is to provide deep insights & a true robust understanding of our clients' businesses & marketing challenges. Our expertise is to empower our agency & the client to make data-driven decisions that directly impact performance & drive measurable results.

From identifying the untapped value of client data to expanding its potential through data capture, rigorous analysis, & statistical techniques, we leave no stone unturned. We are split into 4 disciplines in Marketing Sciences; Data Science, Data Analytics, Data Enablement & Data Visualisation to enable us to deliver against any client data driven challenge.

Together, we will revolutionize the way data is utilised, ensuring that every action we take contributes to the success of our clients & propels the agency forward. Welcome to a future where data & technology & your ideas push the boundaries of what's possible.

YOUR ROLE:

In the Data Analytics team you will ensure both the voice of the customer & CFO are represented in the room with hard evidence.  As well as supporting exceptional customer experiences using data, you will help ensure every action we take is directly improving performance against your clients objectives.

As a Senior Analyst, you will independently manage & deliver projects, utilisng your strong hands on analytical capabilities.  Your strengths in Python & SQL will ensure you can efficiently deliver robust analytics.

Your experience with web & social analytics tools (GA / Adobe / Brandwatch / Sprinklr) & data visualisation tools (Power BI / Tableau / Looker / etc) will enable you to uncover key insights across channels & create self-service dashboards.

You will have experience guiding & mentoring junior analysts, so will thrive coaching analysts your work with.

Whilst no two days will look the same, youll be responsible for sharing findings back to clients or more senior members of the team.

Under the guidance of senior members of the team you support answering strategic questions using data & forge an understanding of how to deliver personalisation at scale.

In Data Analytics you wont be expected to build advanced segmentations & data science models, but you will develop an understanding of the art of the possible with data science, the necessary data required to fuel models & an ability to spot where a business challenge would be best supported through automation or leveraging the latest modelling techniques.

You will have a developing interest & familiarity with the omni-channel landscape & be able to develop a strong understanding of how to capture & utilise data across channels, from creating tagging & taxonomy to measurement with web analytics tools.

Once you join the team, you will be onboarded to our product suite & playbooks & be capable of articulating & following these best-in-class approaches.

The ideal candidate is ready to jump in. Find problems. Fix them. Build relationships. Stay up-to-date with the latest innovations. Imagine new solutions. Invent them. Do whatever it takes to go above & beyond. And stand up for individuality.

YOUR RESPONSIBILITIES:

Management

• You will be help manage the work of Junior Data Analysts
• You will support & help direct data analytics roadmaps that are created on your accounts

Client

• Understanding clients objectives, their business & KPIs & step change their businesses through the power of data
  • Deliver & understand the role of the work briefed to you
  • Challenge the briefs & ambition of the work
  • Build relationships with analysts client side
  • Support the creation of best-in-class, statistically significant, measurement & reporting
  • Collaborate in a results-driven, test, learn & optimisation culture for the client
  • Communicate analytical outputs
  • Ensure deliverables are completed on time & learn to deliver presentation quality
  • Follow robust, scalable & efficient processes for delivery
  • Build relationships with analysts client side
  • Drive continuous data analytics pipeline on the clients you are on

New Business / PR

• Be aware of & participate in our new business pitches & innovative work we are doing
• Participate in thought pieces / case studies / award entries showing off your work to the industry

Network

• Understand our network & other players within it
• Begin to build relationships / communities with peers at sister agencies

Evolution

• Focus on your constant evolution
• Understand your strengths & weaknesses & train accordingly
• Help mentor the team & direction of the departmemt

YOUR SKILLS AND EXPERIENCE

• Bachelors Degree in a quantitative subject (Statistics, Mathematics, Economics) or Social Sciences, with heavy emphasis on quantitative methods; Masters degree or PHD is a plus. Degree will not be required with appropriate work experience.
• 3 5+ years of relevant experience in marketing analytics, customer experience insights, performance optimization, ideally in a marketing agency or management consulting practice.
• You will be expected to have a good working understanding of our core technical skills & subject matter areas to ensure you can deliver to clients needs:
• Core analytical languages & software (Excel, SQL, Python, Alteryx)
• Statistics
• Data Visualisation tools (Power BI / Tableau / Looker / etc)
• Web & Social Analytics (GA / Adobe / Brandwatch / Sprinklr)
• Value engineering / Business casing
• Performance Measurement & Meaurement Frameworks
• Data Protection / GDPR
• Customer journey analysis & planning
• Brief planning & writing
• Progressive data capture
• Segmentation & Modelling
• Martech design & ecosystem tracking (tagging & taxonomy)
• Developing knowledge of experimental / multivariate test design techniques.
• Growing knowledge of 1st, 2nd & 3rd party data
• Confident, conscientious, self-starter, a good work ethic, & capable of building good working relationships with clients as well as other team members.
• Naturally curious, imaginative & have a practical approach to problem solving.
• Experience jumping in, finding problems across data & process, & fixing them.
• Ability to work independently as well with a team in an agile & fast environment.
• Ability to develop, learn, follow & adapt repeatable processes or products to drive efficiency & consistency of delivery.

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.