HelloFresh is looking for a data-driven, strategic, & solution-focused Senior Manager - Strategic Projects, to join our Reactivations Marketing team, based in Toronto. You will bring strong analytical expertise to this high-impact & high-visibility role, to identify new business opportunities to re-engage our former customers based on deep analysis & understanding of marketing campaigns, market trends, & customer behaviors. You will provide actionable insights & strategic recommendations to inform key business decisions, & guide marketing initiatives. As a thought leader, you will scope new opportunities & tests, develop cross-channel marketing strategies, & support profitability & customer experience improvement initiatives. By challenging the status quo, you will drive efficiency through process improvements, automation, & the creation of scalable mechanisms. This position reports directly into the Senior Director of Marketing - Reactivations.

You will  

• Analyze marketing campaigns, industry & market trends & customer behaviors & dynamics. Identify root causes of changing trends, new opportunities & challenges. Provide actionable insights & strategic recommendations to inform business decisions related to marketing strategies & growth initiatives, & support prioritization. 
• Serve as a thought-leader by scoping new opportunity areas & tests
• Support developing marketing strategy, & other strategic business topics such as profitability improvement, cross-channel marketing strategy, & customer experience improvement initiatives 
• Continuously challenge the status quo. Define, develop & deliver strategic initiatives to improve processes & team & org level efficiency through analysis, business case creation, new processes & mechanisms, & project management 
• Partner with cross-functional teams across North America, & International counterparts to align priorities & processes, facilitate collaboration, & accelerate progress of shared projects. 
• Automate repetitive tasks & build mechanisms to optimize resource utilization & team efficiency.
• Develop & maintain processes for tracking projects progress & outcomes, & to clearly & proactively report to senior leadership & cross functional stakeholders. 
• Monitor performance across channels & brands, & support the overall management of the business processes (e.g., business reviews, planning, initiative tracking) to ensure business plan targets are met. Communicate performance updates & provide strategic, data-driven recommendations to close gaps & accelerate growth. 
• Take ownership of improving, maintaining & scaling forecasting tools to monitor & analyze performance. Support channel owners in building & managing forecast & budgets. 
• Take lead on ad-hoc projects & deep dives as necessary

You are 

• Proficient in data analysis tools, including Excel, with the ability to identify trends & draw actionable conclusions
• Strong analytical skills with the ability to transform data into insights & implement solutions
• Strong problem-solving abilities, capable of structuring & visualizing complex issues
• Strong business acumen with the ability to translate data & insights into actionable marketing strategies. 
• Experienced in performance marketing metrics (e.g., CPM, CPI, CPA, CPC, LTV). 
• Proactive, results-oriented & data-driven. You constantly identify new opportunities & a more efficient way to deliver goals. You are not afraid to get your hands dirty. 
• Highly organized with the ability to manage multiple projects & priorities in parallel.
• A scrappy team player, comfortable operating in an entrepreneurial, fast-paced, high-growth environment, committed to high-quality output. 
• A collaborative team player who can also work independently to lead initiatives. 
• Fast learner with a "can-do" attitude
• Excellent verbal, written, & interpersonal communication skills to present complex information in a clear & concise manner to both technical & non-technical audiences.
• Excellent interpersonal & communication skills, able to influence & manage stakeholders effectively

You have 

• BA/BS in Business, Marketing, Analytics, Economics, Engineering, or related fields with a strong academic record. MBA Preferred.
• 7+ years of experience in management consulting, growth / performance marketing, or marketing analytics, preferably at a high-growth organization
• Strong quantitative & analytical skills to drive insights to inform strategies, make decisions, optimize performance & drive innovation. 
• Excellent strategic thinking, problem-solving skills, & business acumen 
• Ability to evaluate & prioritize initiatives to maximize business impact
• Strong verbal & written communication skills. 
• Experience in SQL, Google Sheets, and/or Excel 
• Ability to use SalesForce Marketing Cloud, Tableau, Google & Meta Platforms is a plus
• Experience managing customer lifecycle & segmentation strategies is a plus

Youll get 

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh & Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, & 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation & PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, & invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, youll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERGs like FreshPride, Women Empowered & LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you havent already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal & life needs. Offering remote work flexibility, along with the opportunity to interact & collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, & empowers teams to choose when & how often they work from the office & work from home, in addition to team days & company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

Its no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

Interested in joining the HelloFresh team? Dont be chai, apply! Submit your application in PDF format today.