Job Purpose

• Responsible for managing analytics & performance programmes in the Digital Marketing team. Analyse daily/weekly web data, distil key insights & drive data driven decisions to maximise conversion, customer experience, website performances & sale metrics.
• Accountable for managing a programme of work with Digital Agencies & Headquarter teams to constantly optimise the brand website & digital tools.

Key Responsibilities

Analytics & performance:

• Implementing a robust framework to ensure key web metrics are correctly tracking digital performances.
• Owning the conversion rate metrics across the platform & ensure performance is monitored & KPIs are achieved (including form conversion rates, lead generation etc). Analyse & interpret daily site usage data & trends through rich & deep data analysis, consumer research (quantitative & qualitative), usability studies to identify optimisation opportunities.
• Be able to execute in-depth analysis from large & fragmented data sets into specific products, promotions & landing pages to deliver succinct, meaningful insights & actionable data through reporting.
• Work closely the Brand Analytics & Data & Intelligence Managers, reviewing the full sales funnel metrics for Direct & in-direct channels & take actions to improve conversion ratios.
• Tracking & interpret user behaviour to feed into future campaigns & to optimise the website effectively via tools / data sets from ContentSquare, CEP, CMP, CEM & Pysma/IPSOS.
• Feed insight into the Brand & Demand Generation team to build offers to drive performance.

Reporting:

• Collaborate with Digital Agencies, wider marketing teams & Group functions to implement data visualisation dashboards via Power BI, ensuring dashboards are constantly evolved post MVP delivery.
• Delivery of reports & insights to senior management (weekly reports, monthly KPI reports, funnel reports etc).

Optimisation:

• Coordinate the delivery of optimisation changes via Digital Agencies & Headquarters. Given the complexity of the Digital Platform, engagement with multiple stakeholders is required to rollout optimisation tests & changes.
• Review insights & recommend resolution to key site conversion issues as they arise.
• Own the entire testing process from scoping out requirements, collating technical specification, ensuring correct tagging/tracking, setting up & executing A/B tests, analysing the performance, making recommendations for site developments based on learnings from the A/B tests & other insight tools such as Psyma/IPSOS.
• Working closing with the wider Marketing team, generate testing ideas to support strategic business needs & to ensure the transformation of customer experience within our digital shopfront is continuously improving.
• Implementation of the optimisation roadmap.
• Communicate results to wider stakeholders.
• Understand, communicate & work within the revised legal framework based on the introduction of Retail Agency, Direct Sales & Ecommerce (or any other new Sales Channels).
• Ensure any revised ways of working are captured formally, introduced into the VWGUK/Brand processes & recorded in-line with Audit & Legal guidelines.
• Task ownership & responsibility for operational matters relating to the traditional business model whilst also having an active involvement in business transformation projects & workstreams such as eCommerce & Agency.
• Support & take an active role in the establishment of the new processes, technology, ways of working, rules of engagement & business needs relating to business transformation projects.

Us.

Were Tribal Worldwide London.

We create the worlds most loved digital experiences.

Were creative people. Were technology people. Were strategic people.

But most of all, were people people. We ideate, innovate, learn & iterate.

A specialist digital agency, weve been creating award-winning work for clients like Volkswagen, O2, Morrisons, Guinness, Exxon Mobil & Fitness First for 20 years.

You.

A Tribal person is a blend of passion, dedication & imagination. You think big & you work hard. You can see the whole picture & you care about the details. You want to make work thats real, connected & great. Come & join us.

Our Inclusive Culture

We are a global Tribe & we believe diversity inspires creativity & change.

We welcome & respect diverse perspectives & are stronger for them.

We employ the best minds in our business & strive to ensure our environment is supportive & inclusive for all.

The Talent Team at Tribal Worldwide is focused on ensuring we provide the best training, onboarding, & employee experience possible!  Our new hires & employees are the future of our organization, & we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office 3 days a week.  The ask stems from our want to:

Strengthen opportunity for continuous learning

Improve collaboration & team relationships.

Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at Tribal Worldwide.  We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.