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Oscar Health // health insurance
Product, Full Time    New York City, United States    Posted: Tuesday, April 06, 2021
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Hi, we're Oscar. Were hiring a Product Marketing Specialist to join our Marketing team in our New York office. 

Oscar is a technology-driven, consumer-focused health insurance startup founded in 2012 & headquartered in New York City. Our goal is to make health insurance simple, transparent, & human. We need your help to do so.

About the role:

In this role you will be responsible for creating unique & personalized engagement strategies for our Oscar Care patients/members to improve member satisfaction & health outcomes. Youll partner with the Virtual Operations, Product & Clinical teams to set & implement an engagement strategy & measure campaign results. 


  • Launch data-driven campaigns & tactics in partnership with product marketing leads to drive engagement with Oscar Care for our Individual & Family plan membership. Youll create & launch campaigns that support the team engagement strategy across digital & non-digital channels.  

  • Understand our Virtual Care users, members & patients. Youll partner with Virtual Product Managers, Oscar Medical Group clinicians & Operations teams to define patient segments, understand what motivates them, test how best to position our products to them, & learn which channels to communicate through most effectively.

  • Partner with engagement marketing leads to drive data-backed product adoption & support long-term engagement with Oscar Care (Virtual Primary Care & Virtual Urgent Care)

  • Partner with Value Capture & Clinical to incorporate regulatory & clinical goals into engagement strategy: Ensure members understand their benefits, know when & how to get care, & how those efforts fit into the larger engagement strategy.  

  • Coordinate the execution of marketing campaigns. Youll be responsible for briefing our Creative team, setting the testing strategy with the data team, & partnering with the CRM & Virtual Operations teams to coordinate multi-channel execution. 

  • Support the strategy & execution of member product & feature launches. Identify feedback channels & proactively share patient/member feedback, experiences, & insights


  • 2+ years of experience engaging consumers & driving digital engagement

  • Experience working closely with brand strategy & creative teams, as well as data analysts & product managers

  • Experience planning, executing, & measuring engagement campaigns across multiple channels 

  • Experience building a testing framework & executing against it 

  • Experience using data & analyses to make decisions & drive outcomes

Bonus points:

  • Bachelors Degree in Marketing or Business, or commensurate experience

  • SQL experience

  • Experience driving engagement with health care products preferred

Life at Oscar: 

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves & find both belonging & support. We're on a mission to change health care -- an experience made whole by our unique backgrounds & perspectives.

We encourage our members to care for their whole selves, & we encourage our employees to do the same with comprehensive medical benefits, generous paid-time off, paid parental leave, retirement plans, company social events, stocked kitchens, wellness programs, & volunteer opportunities.

Reasonable Accommodation:

Oscar applicants are considered solely based on their qualifications, without regard to applicants disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team ( to make the need for an accommodation known.

Pay Transparency Policy:

Oscar ensures that you won't be discharged or discriminated against based on whether you've inquired about, discussed, or disclosed your pay. Read the full policy here.

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