Who we are: 

We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective & experiences, so we can collectively revolutionize travel & together find the good out there.

TripAdvisor is the worlds largest online travel site, visited by 390 million travellers each month, & our business Viator is a fascinating & ever-evolving part of the organisation. 

What we do in Data Science: 

At Viator, the only thing we love more than travel is data. We slice it, we dice it, & we use it to empower our decision making. In fact, most would be surprised at just how many people in our office can write their own SQL queries. 

The Experiences Analytics Team is seeking a Principal Analyst for SEO who has the analytical & leadership skills, as well as, business experience to support numerous end-users from an analytics & measurement perspective, driving out insight to influence valuable change; & is looking to join a fast-growing all-star team dedicated to providing the highest quality data-driven insights.

What youll do:

We are seeking a Principal Analyst - SEO,  who has the analytical skills & business knowledge to play an integral role within the marketing organization & is looking to join a fast-growing world-class team dedicated to providing the highest quality data-driven insights.

While reporting into Analytics, the Principal Analyst - SEO will be solely responsible for supporting the SEO team with their various needs like: 

• Lead the creation of a tracking & measurement system for SEO across the business, defining the right analytical approach & working with engineers to implement change. 

• Lead SEO analysis focused on developing the capability to translate data into actionable insights that will improve performance.

• Provide timely insights & analytical support to different internal stakeholders to support effective business decision-making.

• Proactively seek out opportunities hidden in our industry data. Articulate your findings into suggested actions for the performance marketing and/or other teams. 

• Identify key success indicators & determine best practices for measurement & reporting. Own & automate reporting tools.

• Assist with ad hoc queries & provide analytical support to our fast-growing business as it evolves. 

• Be the go-to person for SEO insights, be closer to the data than anyone else in the company.

• Provide a vital link in the strategy-execution-analysis chain to ensure we move quickly & stay ahead. 

• Develop exceptional relationships with stakeholders & within the team to ensure all workstreams & projects are delivered to the strategic needs & objectives.

• Understand strategic roadmaps & actively influence these driving actionable change.

• Create concepts, justify business cases analyses to improve customer engagement & value metrics

• Lead on the measurement of testing analysis to provide insights into true business impact, using deep dive to understand the results

• Work with 3rd party providers & agencies to access & implement any necessary tools & tracking methods when not available in-house.

What Youll bring to the team: 

General

• Experience: 5-8 years of experience in marketing analytics (ideal backgrounds include: a similar analyst role at a media agency, e-commerce or travel industry with experience working on SEO Analytics, a data-based consulting role, or other data-strategy type positions)

• Education: Bachelor's Degree in an analytical field (maths, economics, engineering, statistics, etc), Masters Degree a plus.

• Self-motivated problem solver who thinks both strategically & analytically, with the ability to work independently in a fast-paced environment

• Stakeholder management, strong organization, communication & interpersonal skills. 

• Expertise in marketing effectiveness measurement (e.g. attribution measurement, marketing mix modelling, revenue lift measurement)

Tool knowledge

You will have knowledge of key industry tools, SQL, Tableau, Looker, Excel. Specifically for this role that would include:

• Advanced SQL. You are comfortable with intermediate SQL: CASE, UNION, subqueries, windows functions. You must be able to read others' code & be able to provide feedback for making the query quality better (know best practices).

• Fluent with excel functions (LOOKUP, SUMPRODUCT, INDEX/MATCH), able to use MACRO is a plus

• Basic proficiency in R/Python required. Must be able to read & understand others' code. Must be able to identify projects that can be performed using a statistical programming language & how to execute the project at a high level.

• Advanced proficiency in Tableau/visualization tool required. Must be able to design & build robust, error-free visualizations quickly. Able to lead the discussion around how a given analysis should be visualized.

• Confident with learning new tools, technologies, & methodologies

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