Acquia is the open digital experience company. We provide the world's most ambitious brands with products built around Drupal to allow them to embrace innovation & create customer moments that matter. At Acquia, we believe in the power of community & collaboration giving our customers & partners the freedom to build tomorrow on their terms.

Headquartered in the U.S., we have been named one of North Americas fastest growing software companies by Deloitte & Magazine, rated a leader by the analyst community, & named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future & we want you to be a part of it!

Summary:

Acquia is seeking a dynamic & strategic Director of Field Marketing to lead our marketing efforts in the Americas region. In this pivotal role, you will partner closely with the sales team, planning, organizing, & implementing programs to drive enterprise pipeline growth & support revenue objectives. The position involves using a data-driven approach for maximum impact. Responsibilities also extend to the strategic management of live events within the overall marketing mix, focusing on improving engagement through cohesive pre-event, at-event, & post-event strategies.

The ideal candidate, with a consistent track record in building & leading field marketing teams, excels in implementing high-touch experiences & achieving measurable results in a fast-paced environment. Success in this role requires a strategic approach, exceptional collaboration skills, & the ability to effectively balance local & corporate needs.

Responsible for:

• Build & implement an integrated marketing plan, combining locally created initiatives with global activities in collaboration with the sales team & cross-functional marketing partners
• Implement & run target account strategies supporting account-based marketing & selling
• Proactively engage with sales teams to coordinate, communicate & optimize the impact of marketing activities
• Communicate & educate the sales team regarding new & planned marketing activities including global, regional & local programs
• Lead ongoing relationships with vendors & event partners, including sourcing, negotiation, & contract management
• Maintain budget trackers & event planning documents, facilitating goal alignment through effective communication
• Lead a successful team in implementing measurable field marketing programs
• Analyze & provide feedback on the team's campaigns, tactics, & messaging
• Track program results, measure success & report metrics to partners across the business
• Develop & implement bold event strategies, emphasizing pipeline & revenue generation with a focus on return on investment
• Lead pre- & post-event initiatives, including logistics, promotion, & return on investment measurement

Job Qualifications:

• 10+ years of B2B marketing experience in field marketing, regional marketing or related roles with at least 5 years in a leadership role
• Shown success in developing & implementing field marketing strategies driving pipeline growth & revenue
• Experience in high-tech or enterprise software industries preferred
• Ability to influence & collaborate with various cross-functional teams & align tactical plans with strategies
• Proficient with marketing automation, CRM & account based management tools such as 6Sense to track, measure, & report on campaign performance
• Exceptional analytical skills, with the ability to use data & market insights to make informed decisions & optimize programs & marketing return on investment
• Strong communication skills, emphasis on effective collaboration, coordination, & attention to detail
• Creative problem solver who is adept at working on multiple projects simultaneously in a fast-paced environment, & comfortable adding new ideas
• Detail oriented with strong program management skills, balanced with the ability to think strategically
• Willingness to travel as needed

Acquia is proud to provide best-in-class benefits offerings to our employees & their families in maintaining both a healthy body & a healthy mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, & much more!

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

Interested residents of Colorado may contact NA-recruiting@acquia.com as it relates to regulation C.R.S. 8-5-201. Information regarding benefits are linked here.