At Cloudways, were revolutionizing the way businesses scale & grow by offering powerful, easy-to-use cloud hosting services for web applications. With customers at the heart of what we doand a commitment to boldness, simplicity, & speedwere driving innovation across the cloud ecosystem. Now, were looking for a Lead of Performance & CRO Marketing to help shape our marketing strategies & maximize customer engagement.

As a Lead, Performance & CRO Marketing, you will be part of our Lifecycle Marketing team, reporting to the Senior Manager, Lifecycle Marketing. In this role, you will be primarily responsible for leading conversion rate optimization (CRO) initiatives across key digital channels, driving customer acquisition improvements in leads sourced through our website, & optimizing user journeys to increase conversion from free trial signups. Leveraging your business acumen, expertise in marketing analytics, A/B testing, & online user  behaviors, you will develop data-driven strategies that enhance user engagement & contribute to business growth. You will also own quarterly impact programs, ideating & formulating plans to engage audiences, drive interest in Cloudways, & grow customer adoption through digital campaigns. You will lead a cross-functional squad consisting of existing members from across the Marketing team, who will bring functional expertise in supporting you as you take end-to-end ownership of projects.

This position will ideally be a hybrid role based in Karachi (in-person presence at least 3 times a week), with an option for fully remote in case of a non-Karachi based hire.

What You'll Be Doing:

• Optimize Performance: Use analytical tools such as PowerBI, Mixpanel, GA4, & Customer.io (or similar platforms) to monitor & improve website traffic, conversion rates, & email campaign performance.
• Enhance User Journeys: Identify & resolve friction points within digital customer journeys, improve onboarding processes, & optimize lifecycle marketing to boost customer retention & satisfaction.
• Collaborate on Churn Reduction: Work closely with Customer Success & Product teams to develop strategies aimed at reducing churn, while optimizing conversion rates to achieve acquisition s goals.
• Data-Driven Marketing: Develop & maintain dashboards to provide actionable insights into key performance metrics (KPMs), facilitating a data-driven approach to decision-making across teams.
• Lead Cross-Functional Collaboration: Collaborate with Product, Sales, & Customer Success teams to ensure alignment between marketing strategies & broader business objectives.
• Drive A/B Testing & Experimentation: Design & implement A/B tests across digital touchpoints to continuously optimize conversion rates & engagement.
• Customer Segmentation & Personalization: Build audience segments based on data insights to deliver personalized marketing campaigns, ensuring relevance for different customer personas.
• Growth Initiatives: Lead user acquisition, retention, & lifecycle marketing strategies, focusing on full-funnel marketing to enhance overall growth.
• Mentorship: Provide mentorship & guidance to junior team members within the growth marketing function to foster professional development & team growth.
• Automation & Process Improvement: Identify opportunities to automate marketing workflows & streamline processes to improve overall efficiency.
• Reporting & Transparency: Regularly report on growth marketing initiatives & performance to senior leadership, ensuring clear visibility into progress & effectiveness.

What Youll Add to Cloudways:

• 4+ years of experience in growth or lifecycle marketing, ideally in a SaaS or tech company.
• Ample technical knowledge of marketing analytics platforms such as PowerBI, Mixpanel, GA4, & Customer.io or similar tools.
• Communication & Leadership Skills: Proven ability to lead cross-functional teams, provide clear communication across departments, & mentor junior team members.
• Expertise in conversion rate optimization (CRO) & A/B testing strategies.
• Data Analysis & Consumer Insight: Strong ability to derive actionable insights from data & apply them to improve customer experience.
• A demonstrated interest in user behavior, customer satisfaction, & retention management.
• A growth mindset & drive for continuous learning & improvement.

What Well Expect from You:

• An ability to identify & capitalize on growth opportunities, continuously testing & refining marketing strategies.
• Strong problem-solving skills, with a focus on improving customer experience & achieving marketing goals.
• A commitment to teamwork & collaboration across multiple departments.
• A data-driven approach to decision-making & a passion for extracting insights from complex data sets.
• Excellent project management skills, with the ability to commit to tight deadlines & deliver against expectations on-time & within budget.
• An eagerness to mentor & guide team members, fostering a collaborative & high-performance culture.

Why Youll Like Working for Cloudways:

• Innovative & Exciting Environment: Be part of a company pushing the boundaries of cloud technology & marketing in a fast-growing industry.
• Professional Growth: We prioritize your career development with access to training, mentorship, & opportunities to grow within the organization.
• Competitive Benefits: Enjoy flexible working conditions, wellness allowances, professional development support, & more.
• Diversity & Inclusion: We value diverse perspectives & foster an inclusive environment where everyone has a voice & an opportunity to succeed.

Why Youll Like Working for DigitalOcean

• We innovate with purpose. Youll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud & AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, & scrappy, like an owner with a bias for action & a powerful sense of responsibility for customers, products, employees, & decisions. 
• We prioritize career development. At DO, youll do the best work of your career. You will work with some of the smartest & most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, & education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth & development.
• We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations & preferences.
• We reward our employees. The salary range for this position is based on market data, relevant years of experience, & skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company & individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire & the option to participate in our Employee Stock Purchase Program.
• We value diversity & inclusion. We are an equal-opportunity employer, & recognize that diversity of thought & background builds stronger teams & products to serve our customers. We approach diversity & inclusion seriously & thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

*This job is located in Karachi, Pakistan

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