The role: 

As the Marketing Systems Administrator, you are responsible for operating & optimizing marketing systems with a primary focus on Marketo & integrated applications. Youll manage & ensure data hygiene & compliance with privacy legislation, collaborate on marketing automation strategies, & develop reporting, documentation, & processes to drive efficiencies & effectiveness of the team. You are a Adobe Certified Expert (Marketo Engage Business Practitioner) with at least 3 years of Marketo administration experience & proficiency in B2B tool integrations.

You will: 

• Operate, configure, troubleshoot, & administer Marketo & integrated applications, including Drift
• Configure & manage data syncs/integrations between Marketo & other tools (including Salesforce Sales & Service Cloud) using both pre-built connectors & middleware (such as Workato or Zapier)
• Manage & maintain data hygiene, data integrity, & record limits in Marketo
• Ensure that Marketing automation is in compliance with data privacy legislation (including international legislation)
• Create & optimize programs, email campaigns, landing pages, & other deliverables in Marketo in collaboration with the Marketing Operations Specialists
• Manage, maintain & optimize lead scoring models in Marketo
• Implement strong quality assurance (QA) processes to ensure accurate execution of campaigns 
• Proactively review & identify areas to increase efficiencies with automation
• Manage reporting & maintenance in Marketo, including campaign tracking & analytics
• Collaborate with the Director, Marketing Operations to evolve the Marketing tech stack strategy, including evaluation process for existing & new technologies
• Create & maintain systems documentation, including field dictionaries & process documentation

Why youll love this role:

• You are an Adobe Certified Expert - Marketo Engage Business Practitioner & passionate about that
• You have 3+ years experience as a Marketo administrator
• You are experienced at Marketo integration with other commonly used B2B tools (e.g. Salesforce) & internal systems/data sources

Why youre a great fit:

• You have strong experience with the following: Salesforce, Drift, & any data warehouse (e.g. Snowflake)
• You know how to implement privacy legislation (e.g. CAN-SPAM, GDPR, CCPA) in a Marketing Automation Platform  
• You have built or supported B2B or Edtech SaaS demand generation & digital marketing campaigns 
• You have project management certification or experience

Base compensation: $85,000 - $95,000. Total compensation for this role also includes incentive stock options & benefits. This compensation range may be adjusted based on actual experience.