Newsela is looking for a Senior Demand Generation Marketing Manager to define our integrated national demand strategy & execute campaigns that generate qualified leads & opportunities within our target audience. This role will report to the Manager, Demand Marketing & will partner closely with our Content Marketing, Product Marketing, Marketing Operations & Sales teams. 

In this role, you will: 

• Own the development of the quarterly demand generation strategy from end-to-end, including channel & audience selection & alignment to our marketing KPIs & revenue targets
• Drive impact by proactively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships & email nurture campaigns
• Design & optimize marketing automation, lifecycle campaigns, & sales outreach that effectively moves users from free product trial/sign-up into sales-qualified opportunities (SQLs).
• Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership
• Run data-informed experiments to uplevel our campaigns
• Partner with Product Marketing to implement engaging & effective messaging across campaign channels
• Partner with creative, content, channel & operational team members on content, campaign & channel effectiveness 
• Implement lead nurturing programs to guide prospects through the buyer's journey & facilitate smooth handoffs to operational teams & sales
• Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, & demonstrate the impact on pipeline & revenue to executive stakeholders
• Operate as a strategic partner to Sales & SDRs to maximize their impact on marketing sourced bookings

Why youll love this role:

• You have experience defining an integrated, multi-channel demand marketing strategy & are looking for deeper ownership of the full demand strategy & program
• You are passionate about demand generation marketing & love working collaboratively to launch the best version of a campaign
• You love data & want to dig into campaign performance & follow your leads through the funnel into closed-won opportunities
• You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact & efficiency

Why youre a great fit:

• You have at least 5 years of B2B demand generation experience in a SaaS environment & have a proven track record of being one part strategist, one part executor
• You have a demonstrated understanding of the MarTech landscape. You can learn new MarTech tools & implement them into an overall strategy  (Ex. chat, ABM, AI, & event platforms)
• You have experience leveraging multiple digital channels including paid media to drive outcomes
• You are extremely data-driven & committed to experimenting to improve & optimize programs for success
• You have strong project management & entrepreneurial skills to work independently on complex projects
• You have strong writing skills & experience creating content for emails, ads, webpages, & other marketing collateral built for conversion
• You are meticulously organized with an ability to work & demonstrate grace under pressure
• You are comfortable with ambiguity & can move forward in this environment
• You love problem solving & thrive in organizing & executing on demand programs & enabling sales teams with the resources & communication needed to be successful

Compensation:

• Base compensation range: $115,000 - $130,000 per year. 
• Total compensation for this role also includes incentive stock options & benefits.

Why youll love working at Newsela:

• Health & Wellness: Comprehensive medical benefits with employer contribution to premiums & to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, & more to help you stay healthy: mind, body, & soul. 
• Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
• Supporting ALL Families: Inclusive benefits to support you & your family, including parental leave, fertility support, adoption, & more! 
• Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
• Time Off: Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
• Professional Development: Newsela offers an annual learning & development allowance to employees to attend external training sessions, classes, workshops, conferences, & educational materials to foster professional growth within their current role & career aspirations at Newsela.
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education & improves the lives of students & teachers.

About Newsela:

Newsela takes authentic, real world content from trusted sources & makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers & 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, & attached to activities & reporting that hold teachers accountable for instruction & students accountable for their work. With over 15,000 texts on our platform & multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.

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