About BuzzFeed

BuzzFeed (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture, & commerce, our brands drive conversation & inspire what audiences watch, read, buy, & obsess over next. Born on the internet in 2006, BuzzFeed is committed to improving it: providing trusted, quality, brand-safe news & entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, & creative; & inspiring our audience to live better lives. We'll continue to recruit the best founders & creators to join us in this mission, with more additions like HuffPost to come.

Business Area: Content

Job Category: Editorial

Hourly: $20.00-$35.00 an hour

Union Status: Non-Union 

BuzzFeed is committed to fair & equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, & geography.

The Role

BuzzFeed is looking for a Contract Weekend Social Media Strategist to help shape how our content is distributed across social platforms, drive engagement, & experiment with new storytelling formats. This person will not just post linksthey will repackage BuzzFeeds best content in innovative, creative ways that resonate with online audiences. The ideal candidate deeply understands internet culture, celebrity news, platform trends, & digital storytelling across Facebook, Instagram, & emerging platforms like Threads & TikTok.

The role is both strategic & hands-on, requiring someone who can write killer social copy, edit short-form video lightly, & design engaging visual posts (memes, carousels, graphics, etc.) using tools like Canva or Photoshop.

This is a remote full-time position, 40 hours a week, a 3-month contract position working Saturday-Wednesday, & it can extend for up to one year. 

You Will

• Plan, package, & publish content across multiple BuzzFeed social media platforms, with a focus on engagement & brand storytelling.
• Repackage content for social-first formats, including memes, carousels, text-based images, & short-form videos (e.g., Instagram Reels or TikTok snippets).
• Write attention-grabbing captions & headlines that maximize engagement while maintaining BuzzFeeds signature voice.
• Identify viral trends & cultural moments that BuzzFeed should tap into & help shape how we participate in them.
• Monitor & engage with the BuzzFeed audience in comments & discussions to increase visibility & interaction.
• Analyze & optimize post performance, tracking both engagement metrics (shares, saves, comments) & referral traffic.
• Collaborate with editorial & social teams to ensure content is packaged effectively across different audiences.

You Have

• Experience managing brand social media accounts (Facebook, Instagram, TikTok, Threads, etc.).
• A strong understanding of internet culture, memes, trends, & what makes people click/share.
• Copywriting skills that adapt to different tones & formats, from snappy tweets to engaging Instagram captions.
• Light design & video editing skills (Canva, Photoshop, CapCut, Premiere, or similar tools).
• An experimental mindsetyou love A/B testing different formats, headlines, & packaging styles.
• Proven ability to work fast & independently while staying creative & strategic.
• A sense of humor you have unhinged taste in memes

Bonus Points For:

• Experience running A/B tests for social engagement.
• Past experience in entertainment, lifestyle, or pop culture media.
• Experience using AI in your workflow.

Why Work With Us?

• A fast-moving, creative environment where youll help shape how BuzzFeed engages audiences on social media.
• The opportunity to experiment with new formats & viral storytelling.
• A supportive, collaborative team that values innovation & engagement-driven strategies.
• Competitive contract pay & flexible work setup.

Answer these questions to include with your application:

• Whats the last post on social media that made you laugh out loud, & why? 
• Whats a recent viral trend that BuzzFeed should have jumped on?

Life at BuzzFeed

We celebrate inclusion & are committed to equal opportunity employment. We are proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to & will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal & professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, & more