RAPP Chicago is looking for a Senior Director, Analytics to join our award-winning Marketing Sciences team.

WHO WE ARE:

We think too much marketing isnt us. Its mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas & ambitions. Its one size fits all & its dull.

When it comes to individuals, were fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individuals needs, beliefs, behaviors, & aspirations. And we commit to doing this in every aspect of our work for clients & their consumers.

We actively foster an inclusive workplace where diversity & individual difference are valued & leveraged to achieve the agencys vision. And most importantly we value every individuals well-being.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP, we are fiercely focused on the individual & how we can create value from every individuals experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action & customer experience management.

Our data analysts know who that person is. Our strategists understand what is needed. And our award-winning technologists & creatives know how to get it to them.

RAPP is an integral part of Omnicoms Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, & data & marketing scientists across 40 global markets.

YOUR ROLE:

The Sr. Director, Analytics helps to oversee the analytics strategy & data-driven insights across client engagements & leads efforts to inform, power, measure & optimize marketing efforts across multiple channels.  This position supervises a team of analysts, works closely with cross-functional agency leadership & interfaces directly with senior clients. You will define data, decisioning & measurement strategies to optimize multi-touch point marketing programs across all forms of media (digital, social, direct, etc.)  You will establish & instill the standards, methods & best practices that enable the Analytics team to consistently provide best-in-class measurement plans, meaningful analysis & relevant analytical deliverables.  You will promote & enable data-driven decision-making for RAPP clients. 

YOUR RESPONSIBILITIES:

• Establish meaningful KPIs, define learning agendas & establish measurement, data & attribution plans for clients.
• Work across technology & strategy partners to bring data-driven ideas to life.
• Provide insightful reporting, effectively analyze outcomes & translate into actionable insights & recommendations.
• Identify, scope, propose & direct the appropriate application of analytical services.
• Design & recommend appropriate analytic methodology & approaches to accomplish client goals.
• Develop phased evolutionary roadmaps for clients to progress their analytical sophistication over time.
• Provide managerial leadership to analysts & data strategists to enable & guide them to:
  • Use quantitative data to assess & reveal customer profiles, customer segments & customer behaviors to enable business & marketing decision-making & strategy
  • Inform business rules development for dynamic communications strategies through effective correlation of customer segmentation, behavioral patterns & trigger events
  • Establish meaningful KPIs, define learning agendas & establish thorough measurement, data & attribution (MDA) plans for clients
  • Provide meaningful reporting, effectively analyze outcomes & translate into actionable insights & recommendations
• Oversee staff development plans for direct reports, providing feedback & performance evaluations, coaching, & training as required
• Activate the Marketing Sciences COE to design & develop predictive analytic solutions, primary research, machine learning & AI applications & analytic technology activations as required to fulfill on analytics strategy
• Author POVs & other IP covering recent trends & developments in marketing analytics & data-driven marketing
• Codify best practices, package case studies, share methods & define new standards in collaboration with the RAPP network team
• Participate in new business pitches including team leadership, content creation & in-room presentation

 REQUIREMENTS

• 10+ years marketing analytics experience, at least 3 years with Advertising/Marketing agency
• Bachelors degree in related field or equivalent experience
• Extensive working background in digital analytics (site analytics, social, EM, online, etc.)
• Extensive knowledge of database marketing principles & database structure
• Working knowledge of statistical analysis, marketing mathematical rigor, test & learn plans & ROI
• Strong knowledge of direct marketing principles & best in class methodologies
• Working knowledge of digital measurement technologies (tagging, web services, digital tools, etc.)
• Understanding of emerging research methodologies & technologies
• Proven analytical skills including interpretation of data & translation into actionable insights
• Strong communication, presentation & story-telling skills
• Strong management skills & a proven track record of talent development

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Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections & collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary & comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, & personal days & positive activism days, paid parental leave & disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $170,000 - $190,000. This range is specific to Chicago & multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience & training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.