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Looking for a job to get you out of bed?
Casper is seeking a Commercial Marketing Coordinator who will assist in managing the marketing execution for Caspers expanding retail fleet & wholesale partnerships. Reporting directly to the Commercial Marketing Director, the Commercial Marketing Coordinator will be the first point of contact for all retail & wholesale marketing initiatives. This individual will work in a highly cross-functional capacity with the Marketing, Retail, Wholesale, Environments, Creative, Growth, & the Data & Analytics Team.
This person will assist with the day-to-day marketing operations that drive traffic & support revenue objectives for our commercial channels, which includes Casper owned & operated stores & wholesale partners. If you are looking for a highly impactful marketing role that is central to driving Caspers retail & wholesale business, then this is the right role for you. This is a very exciting time to be joining the Casper family as were experiencing sustained channel growth.
Casper (Casper.com) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep productsincluding mattresses, pillows, bedding, & furnituredesigned in-house by the Companys award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper has Sleep Shops across North America & its products are available at a growing list of retailers.
We are deeply committed to building a diverse & inclusive workforce so that we represent all those who dream big equally.
When youre not catching zzzs, this is what youll do...
- Assist in managing the execution of marketing plans, promotions, advertising, & marketing communication strategies to drive store traffic, for both Casper owned retail stores & wholesale partners
- Implement the go-to-market plan for existing retail doors & new store openings that build awareness, drive traffic, & sustain growth over time
- Partner with our Wholesale Team to support the successful expansion & maintenance of our wholesale channels with impactful launches & ongoing support.
- Help manage the creative briefing process for retail & wholesale asset creation & maintain the marketing calendar for both retail & wholesale
- Work with the Brand Marketing & Creative teams to ensure the message we deliver at every touchpoint meets our brand standards & guidelines, are aligned with priorities, & are strong enough to drive traffic & customer engagement
- Maintain our digital asset management tool for third party use
Our dream candidate has:
- Bachelors degree
- 2-3 years experience, preferably in retail and/or wholesale marketing for an omnichannel brand
- Strong communication skills & experience partnering cross-functionally & representing brand(s) with external partners.
- The ability to develop successful business relationships & work at all levels of the organization
- Ability to navigate both the creative & analytical sides of marketing
- Strong project management skills & able to deliver consistent high quality results on time & within budget
- Ability to manage various projects at once in an ever-changing environment with strong organizational skills & attention to detail
- Strong analytical skills, ability to use data to optimize campaign performance, & passion for continuous improvement
- This role requires working onsite at our Richmond, VA office as a hybrid employee.
Caspers compensation philosophy ensures that the actual base salary is based on factors including but not limited to skills, education, experience, special training, time in position, and/or years of service.
We recognize that annual base salary is just one part of a total rewards package. In addition, we offer a comprehensive benefits package, wellbeing resources, & other perks including:
- Medical, vision, & dental insurance to help you with those coughs or cavities (too many waffles)...
- Paid Time Off. We believe in the power of rest so take the time you need to recharge.
- Dream-worthy gifted products after tenure milestones!
- Employee Discount to use on whatever you like (with a few exceptions) & product discounts for friends & family!
- & more!
If you dream about this stuff this job is probably right for you. We look forward to learning more about you!
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